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Chris Phillips
SVP | GMM + Head of ECommerce @ JCPenney
Chris Phillips is the Senior Vice President and General Merchandise Manager (GMM) for Apparel at JCPenney, where he oversees the Men's, Women's, and Children's apparel divisions. He has held this position since April 2021, following his appointment to lead all apparel categories at the company.12 Phillips is also responsible for the eCommerce strategy at JCPenney, reflecting a dual focus on both physical and digital retail channels.
Career Background
Phillips has an extensive background in retail, with over 35 years of experience in brand leadership, merchandising, and product development. Before joining JCPenney, he served as the CEO of Mizzen + Main, a premium performance menswear brand, and held various leadership roles at notable companies such as Stitch Fix, Banana Republic, and Gap Inc..34 His career has been characterized by a commitment to enhancing customer experience across multiple platforms, including in-store and online shopping.
Education
He holds a Bachelor of Science degree in Organizational Behavior from the University of San Francisco.3
Leadership Philosophy
Phillips emphasizes the importance of innovation in serving diverse customer needs. He believes in fostering genuine relationships with customers through compelling products and experiences. His approach includes a focus on quality and comfort in apparel design, ensuring that JCPenney provides value to its customers while adapting to changing fashion trends.15
Recent Initiatives
Under his leadership, JCPenney has launched various initiatives aimed at enhancing customer accessibility to fashion, including adaptive apparel lines designed for individuals with specific needs.5 Phillips advocates for a holistic shopping experience that integrates online and in-store services to meet customers' preferences effectively.
Chris Phillips continues to play a significant role in shaping JCPenney's apparel strategy and eCommerce presence, driving innovation while maintaining a strong focus on customer satisfaction.


