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Chris Quinn
Director, Media Execution at Advance powered by Loblaw
Chris Quinn is a seasoned adtech professional with extensive experience in digital operations, programmatic selling, and yield optimization. With a passion for green energy, Chris has established himself as a go-to guy in the ever-evolving digital space. He is an expert in collaborating across teams, header bidding, supply-side platforms (SSP), and exchange bidding. Chris has worked for top companies such as Kijiji Canada as the Head of Display Advertising (sell side), Blockthrough as an Advisor for Ad Operations, and Olive Media as Director of Ad Operations. His expertise includes campaign trafficking, display performance optimization, data optimization, and real-time bidding (RTB). A graduate of Trent University and Humber College, Chris is a team builder and a client relation expert. With operational experience in multiple ad serving platforms such as Right Media, Adtech, Appnexus, Google Ad Manager, and data management platform (DMP) setup/strategy, Chris is a valuable asset to any organization.
Highlights
We're hiring! If you've got SEM/paid search experience, then check this role out:
Media operations: The fundamentals of successful operations teams
It’s no secret that the digital media space is fast paced. Equally understood is the pressure to deliver on time, on pace (hitting campaign budgets), and with some performance. Enter the operations team (aka AdOps, Media Buyers, Programmatic/Social Specialists, Traffickers, Traffic Coordinators, etc). If I was to distil down what ‘successful’ looks like, then here’s a high-level list:
- Technically savvy (understands the features of the buying platforms and how things work)
- Accountable
- Communicate early and often (and provides open and transparent lines of communication with stakeholders)
- High attention to detail
- Understand the end-to-end processes (from the product pitch to the invoicing)
- The voice of reason in the room. If something won’t work, then offer up a solution that could/will
The list above doesn’t represent every consideration, but I would bet that if an operations team encompasses most (if not all) of these things, then delivery rates will be high and media dollars will be spent effectively. The good news is that there are teams that reflect the entirety of the list, and any/all of these can be learned if you are a new ops professional in this space.
More to come on the wonderful world of media operations. Stay tuned.
#MediaOperations #AdOps #SalesOperations #Efficiency #SalesSuccess #BusinessGrowth #CustomerExperience #DataDriven
