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Chris Robb
Sr. Account Executive at Dirty Hands, LLC
Professional Background
Chris Robb is a highly accomplished professional with a rich background in marketing, business development, and brand consulting. He currently holds the position of Senior Account Executive at Dirty Hands, LLC, where he utilizes his extensive experience to drive business growth and foster meaningful client relationships. Prior to this role, Chris served as a Business Development Specialist at the same organization, demonstrating his capacity to enhance customer engagement and develop strategic partnerships that propel organizational success.
Chris's career is marked by a deep commitment to innovation and entrepreneurship. As a Co-Founder of New Barn Organics, he played an instrumental role in creating a brand that emphasizes quality and sustainability in the organic food sector. His entrepreneurial spirit is complemented by his ability to effectively communicate brand narratives and execute marketing strategies that resonate with diverse audiences.
Additionally, Chris has held the position of Brand Consultant at Allegro Coffee Company, where he provided invaluable insights into brand positioning and market trends. His expertise in branding and marketing was further honed during his time as an Advisor at Nona Lim, contributing to product development and marketing techniques that elevate brand awareness.
His earlier career includes a vital role as Partner and Director of Brands and Business Development at InHouse Creative, where he led initiatives that significantly advanced client brand identities and overall business strategies. Chris's experience across various organizations showcases his versatility and strong acumen in discerning market needs and responding with powerful solutions.
Education and Achievements
Chris Robb began his educational journey at the University of the Pacific, where he studied a diverse range of subjects including History, Writing, and Studio Art. This unique blend of disciplines has equipped him with a well-rounded perspective and a creative approach to problem-solving within the marketing and business development realms.
In addition to his undergraduate studies, Chris has sought to expand his expertise through professional development at Wharton Online. He pursued professional certificates in Digital Marketing, Marketing Analytics, and Selling Ideas, demonstrating his proactive approach to continually refine his skill set. This education effectively complements his hands-on experience, providing him with contemporary tools and techniques that are essential in today’s digital marketing landscape.
Achievements
Chris Robb is proud of his ability to merge creativity with strategic marketing. His achievements span numerous successful projects that have resulted in enhanced brand visibility and consumer engagement. His work in brand consulting and business development has not only benefited the companies he has worked for but has also positively impacted the communities they serve through sustainable practices and innovative business solutions. His commitment to nurturing strong client relationships is a testament to his dedication to achieving mutual growth and success. Chris's collective experiences reflect his passion for driving change and making a substantial impact within the marketing and business sectors.
Highlights
Want to know why I became obsessed with full service store level execution?
Because…no matter how great your brand, packaging and product is, it doesn’t matter if it doesn’t show up in retail the way it needs to, the way you envision it will when you are doing everything it takes to make something possible.
What does it take to be successful at store level? Relationships and consistency, showing up regularly and building rapport with the folks who are there everyday. Helping out, rolling up your sleeves, packing out, refilling the water jug, whatever it takes. It’s not about what YOU need, it’s about what makes the store sing. When you take this approach, you will earn the respect required to earn extra opportunities where it counts.
I learned these lessons as a brand founder, and they were harsh realities to learn. I spent my whole life in grocery retail, but until I lived the brand life and gained perspective I didn’t know how critical this piece was. I knew I had to be part of a system that did this work, and in the way that I believed in. In 2017 I met Will Ahearn and the rest was history. I found my people, I fell in love with the culture, the people, the family. I had to be part of it.
7 years later, I’m still as invigorated by the wins in retail. The earned end caps, the front end displays, the added facings and closed voids. The best way to build your brand in retail is to win in every store you are in consistently over time. Show up for your retailer partners, in doing so you will be there for your customers, and you will become a reliable brand in every door. Its not a magical secret, it’s just showing up with a positive attitude and helpful hands. I continue to be blown away by people like Kuba Ceesay who continuously win the right way, and are part of the fabric of these stores. Kuba has been a part of Dirty Hands since before I got here all those years ago, and is one of the 150+ exceptional field leaders that represent brands incredibly well in Whole Foods and other key retailers.
If you want to ensure success in retail, with people that care and will represent you the right way, look no further. If you’ve always been interested in the Dirty Hands difference, let me know and we will show you.
#merchmonday #retail #cpg Laura Troiano Abby Redick John Foraker Stephen Hohenrieder bob nakasone Grant Burgess Allison Casper Elliot Houterman Brittany Bader Sarah Quinn Bell Harry F. Michael McKinnon Matthew Aporta Lindsay Kent Shaun Burke Meg Bodner Rachel Ansley
Heading to the ATX, excited for some sunshine, some great meetings, and time with great friends. Happy Friday y’all.
Max Kabat Isabella "Bella" H. Katrina Tolentino Angela McElwee Victor Guardiola Jordan Hicks Hannah Guillen Ryan Springer Wesley Gottesman Lindsay Robb
