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Chris Robinson
Founder at ROBOT FILM COMPANY
Chris Robinson is an accomplished American film director, commercial director, and music video director, best known for his work in the hip-hop genre and his founding of Robot Film Company in 2000. Born on September 28, 1967, in Edgewood, Maryland, he developed a passion for filmmaking after being inspired by Spike Lee's She's Gotta Have It during his college years at Foothill College in California, where he also played football.123
Career Highlights
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Music Videos: Robinson began his career directing music videos, creating iconic visuals for artists such as Alicia Keys, Jay-Z, Nas, and Erykah Badu. His work on the video "One Mic" for Nas earned him a Grammy nomination, while he won an MTV Award for Best Direction for Erykah Badu's "Honey" in 2007.13
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Feature Films: He made his feature film debut with ATL (2006), a coming-of-age drama that starred T.I. and Big Boi. More recently, he directed Beats (2019) and Shooting Stars (2023), the latter focusing on LeBron James' high school years.1234
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Television: Robinson has also directed several successful television projects, including The New Edition Story, which became BET's highest-rated program. He has worked on series such as Black-ish, Grown-ish, and Wu-Tang: An American Saga.123
Contributions to the Industry
Robinson is recognized not only for his directorial skills but also for his innovative advertising campaigns. He was instrumental in creating the "Boost Mobile" campaigns featuring various rap superstars. Additionally, he co-founded RockCorps, an organization aimed at promoting volunteerism among youth.23
Through Robot Film Company, Robinson continues to develop projects that explore the music industry and its cultural impact during the late 1990s and early 2000s.13 His extensive body of work has solidified his reputation as a significant figure in both film and music video direction.
