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Chris Rorie

Head of Ads Product at GameChanger

Chris Rorie is a seasoned professional known for leading Engineering and cross-functional teams to drive the growth of existing businesses and capitalize on new opportunities, particularly in advertising, data, measurement, and insights domains.

With a remarkable track record in business growth, Chris aims for double-digit revenue increases over a 3-5 year period within product/capability areas ranging from $50M to $300M.

Specializing in seizing new opportunities, the products and teams Chris has launched consistently achieve impressive revenue figures of $2M to $10M within just 1-2 years, boasting valuation multiples of 5-10 times.

Some notable highlights in Chris Rorie's career include pioneering initiatives like GameChanger Ads, Snap Event Quality Score, Foursquare Attribution, and leading Data & Analytics departments at TBWA\MAL (Apple) and Anomaly.

Educationally, Chris pursued a Bachelor's Degree in Marketing and International Business at NYU Stern School of Business.

Throughout his career, Chris held key positions including Head of Ads Product at GameChanger, Product Manager at Snap Inc., Director of Research & Analytics at Foursquare, Director of Data & Strategic Analysis at TBWA\Media Arts Lab, Head of Data & Strategic Analysis at Anomaly, and various roles at Digitas, PHD, MRM focusing on Strategy & Analytics.

Highlights

Foursquare 'Attribution' Takes On Nielsen By Selling Foot Traffic From 1.3 Million Daily Mobile Audience | IBTimes - International Business Times
Foursquare 'Attribution' Takes On Nielsen By Selling Foot Traffic From 1.3 Million Daily Mobile Audi
Sep 10 · Business Insider
Coke Ad First To Include Live Tweets - Business Insider
Coke Ad First To Include Live Tweets - Business Insider
Chris Rorie
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Location

New York, New York, United States