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Chris Tag

Founder | DEFY

Chris Tag is the founder of DEFY BAGS, a company that designs and manufactures high-quality bags and accessories in Chicago, Illinois.12 He established DEFY in 2012 after leaving a successful career in advertising.13

Prior to founding DEFY, Tag worked as an Art Director and Associate Creative Director at prestigious advertising agencies, including FCB (formerly draftFCB) from 2005 to 2010 and Ogilvy and Mather, Chicago from 1995 to 2005.1 During his advertising career, he created campaigns for major clients such as Boeing, Kraft, KFC, and Sears.1

Tag's transition from advertising to manufacturing was driven by a desire for more fulfilling work.2 He spent three years planning and developing ideas for "the next great American manufacturing company" before launching DEFY.24 The company's name was inspired by Tag's desire to "defy the whole f**king corporate world and make something truly special".4

Under Tag's leadership, DEFY has grown significantly. In 2022, the company acquired Lee Sewing Co. and expanded to a larger facility in Chicago's Ravenswood Industrial Corridor.2 DEFY's products are known for being exceptionally tough, versatile, and sought after by customers worldwide.2

Tag's approach to business emphasizes quality, authenticity, and a commitment to American manufacturing. He describes DEFY's products as "overly engineered" and compares the company to "small-batch whiskey manufacturers".3 This philosophy has helped DEFY build a loyal customer base and establish itself as a respected brand in the bag and accessories market.

Highlights

Apr 24 · behance.net
Chris Tag - CEO, Defy MFG.Co. (1) - Behance
DEFY Manufacturing Acquires Lee Sewing, Expands to New Facility
DEFY Manufacturing Acquires Lee Sewing, Expands to New Facility
Jan 1 · rocketreach.co
Chris Tag Email & Phone Number | DEFY BAGS Founder Contact ...
Chris Tag Email & Phone Number | DEFY BAGS Founder Contact ...
Aug 1 · cbsnews.com
Made In Chicago: DEFY Manufacturing Co. - CBS News

Related Questions

What inspired Chris Tag to transition from advertising to founding DEFY BAGS?
How has Chris Tag's background in advertising influenced his approach to designing bags?
What are some unique features of DEFY BAGS that set them apart from other bag brands?
How did Chris Tag's experience at the School of the Art Institute of Chicago shape his career?
What challenges did Chris Tag face when starting DEFY BAGS, and how did he overcome them?
Chris Tag
Chris Tag, photo 1
Chris Tag, photo 2
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Location

Greater Chicago Area