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Chris Underhill

Chairman, Non Exec Director, Advisor, Investor, Entrepreneur in SaaS

Chris Underhill is an experienced SaaS B2B investor, non-executive chair, and advisor based in Bristol, England.1 He currently serves as the Non Executive Chair at Distil.ai, a position he has held since July 2021.1 Distil.ai is a data analytics and performance management SaaS platform that applies machine learning and artificial intelligence to automate insights and recommendations for digital businesses.1

With over 30 years of experience in the software and technology industry, Underhill has worked with large international companies, scale-ups, and startups across enterprise and SMB markets.1 His expertise spans digital marketing, direct sales, and partner 'go to market' strategies, with a deep knowledge of SaaS, martech, adtech, e-commerce, data intelligence, and machine learning.1

Career Highlights

  • Founder and CEO of smartFOCUS, an international marketing automation software company, which he led to an IPO in 20041
  • Managing Director of Vistacloud Ventures Limited, providing advisory and operating partner services to SaaS companies, founders, and investors1
  • Non Executive Chair roles at several companies, including GENFLOW, Force24, and Audiense1
  • Investor in various technology companies, including Hive Intelligence Ltd and IV Platform Limited1

Underhill's extensive experience and expertise in the SaaS industry make him a valuable asset to Distil.ai as they work to help digital businesses grow faster through data analytics and AI-driven insights.12

Highlights

Apr 18 · growjo.com
Distil.ai: Revenue, Competitors, Alternatives - Growjo
Jan 25 · Prolific North
Digital marketing veteran joins Force24 board as chair - Prolific North
Feb 8 · MarTech Series
Audiense Receives $4.75 Million Funding from Internet Entrepreneur and Tech Investor Mel Morris - MarTech Series

Related Questions

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Chris Underhill
Chris Underhill, photo 1
Chris Underhill, photo 2
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Location

Bristol, England, United Kingdom