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Chris Verzello

VP Sales - Executive Leadership, Revenue Growth, Sales Operations, GTM

Chris Verzello is a seasoned digital media executive with over 20 years of experience in executive leadership roles. He currently serves as the Director and Head of Global Ad Sales at Mozilla, a position he started in October 2024. Verzello has a strong focus on innovation and revenue growth within the digital advertising space.

In addition to his role at Mozilla, Verzello is also noted for his advisory position in Publisher Development at Ad-Shield, where he likely contributes his extensive knowledge of the advertising industry to help publishers optimize their ad strategies. His background includes significant experience in sales leadership and strategic development, making him a valuable asset in both his current and advisory roles.

Verzello is active on LinkedIn, where he shares insights related to digital media trends and developments in advertising technology. His professional journey reflects a commitment to advancing the capabilities of digital advertising platforms and supporting publishers in navigating the evolving landscape of online media.

Highlights

Aug 16 · linkedin

I’m happy to share that I’m starting a new position as Advisor - Publisher Development at Ad-Shield! We help publishers recover lost revenue due to ad blocking. We are the only holistic solution on the market recovering an average of 90% of lost impressions. Other solutions only recover 20-30% of lost impressions - So if you're using Blockthrough or Admiral, you should upgrade your tech stack with Ad-Shield and triple your ad blocked revenue

Aug 13 · linkedin

This ruling and ensuing lawsuit may have a profound impact on ALL PUBLISHERS. If you're a publisher and sell ads, you should take notice. Advertisers over time will get weary of publisher stated data on MAU / DAU, which may be unintentionally overstated for a variety of reasons including AdBlockers. We know that loss of cookies decreases "addressable audiences", but so does AdBlockers.

Today an average publisher loses 20% of their addressable audience due to ad blocking. So if you have 100 Million MAU - you may only have 80 Million addressable MAU for your ad clients.
https://lnkd.in/eN-a-Zhg #ad-shield.io

Related Questions

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Chris Verzello
Chris Verzello, photo 1
Chris Verzello, photo 2
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Location

San Francisco Bay Area