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Chris Wade
Strategic Voice for Life Sciences Customer Engagement. Be ready for your future with Exeevo💪
Chris Wade is a prominent figure in the healthcare industry, currently serving as the Associate Vice President of Strategic Solutions at Exeevo Inc. He has over 20 years of experience in strategic solutions and customer experience, having held various roles throughout his career, including positions at Dendrite International, PWC Consulting, IMS Health, and Veeva Systems. His educational background includes degrees from Geelong Grammar School, the University of Melbourne, and Deakin University, where he studied fields related to architecture, construction management, and commerce.
In addition to his role at Exeevo, Chris Wade is a member of the PM Society Patient Engagement Interest Group (PEIG). This group focuses on improving patient involvement in healthcare decisions and strategies. The PEIG aims to foster collaboration among industry stakeholders to share best practices and enhance patient engagement initiatives across the sector.123
Highlights
With luminaries like Florent Edouard, Amish Patel, Stephane Malka, Gaurav S., Rina Newton and the gold communiquateor himself Mr James Harper getting in on the roasting action, how could I not... after all - my career appears to be a succession of bandwagons to get on :)
First off, you’ve been "Delivering growth by doing things differently" for the last four years at Exeevo. Wow, groundbreaking! So you’re just casually out here changing the game of customer experience while the rest of us are still figuring out what the heck ‘Exeevo’ even does. Let’s be honest, "business tools that connect the organization" sounds like a techy way of saying, "We built an expensive spreadsheet." But hey, at least you make it sound revolutionary.
You've got PM Society on your résumé for 16 years? That’s like a life sentence, my guy! What’s next? A memorial plaque for your commitment to not-for-profit committees? And patient engagement? Man, the only thing more patient than those patients are the people waiting for something new in this bio.
Oh, and then there's your stint at Veeva Systems. Five years of "multichannel strategy." Sounds like you mastered the art of sending emails across several platforms. Truly, a hero for our times. But let’s not forget your early beginnings at Dendrite International in the early 2000s—working on Pfizer's Siebel program, a CRM system that’s probably fossilized by now. Leading that must’ve felt like being the captain of the Titanic, except the iceberg was just poorly written SQL queries.
I see you had a run at IMS Health, too. Selling business intelligence like a college kid peddling pyramid scheme essentials to their friends. But hey, at least you "drove the penetration" of datamart systems—because who doesn't want their systems...penetrated?
Your education section? Impeccable. You spent time at Geelong Grammar School, which makes me think you peaked in high school and have just been trying to keep up the facade ever since. And that "Architecture" phase at Melbourne Uni—ah yes, when you thought you'd design buildings, but decided business was better. I get it, rectangles were too tough, so you moved on to marketing frameworks.
And let's talk about A2B Telecommunications. Four years of selling mobile messaging applications to SMEs in the '90s? Sounds like the tech equivalent of selling flip phones in a world of smartphones. Living the dream, eh?
But hey, Chris, at least you’re out here with "Generative AI for Business Leaders" certification. Because what’s a modern LinkedIn profile without some AI buzzwords to sprinkle on top? Keep living that corporate innovation fantasy, one LinkedIn repost at a time.
In summary: Chris Wade, the guy who somehow made a career out of convincing people CRM systems are the second coming of sliced bread. Keep “engaging” those life sciences companies, my friend. We’re all rooting for you—from a very safe distance.
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We’re allowed to be different.
The history of customer management systems in pharma started with many vendors competing in different countries and types of businesses, but slowly the market narrowed to a handful of global suppliers and then with the advent of cloud computing to one dominant provider.
Is this good for our industry? Is this good for your company?
It's heartening to see companies examining their own needs ahead of any sort of market assessment. For many, its been more than a decade since this last happened - I don't think anyone can say that either the healthcare market, how companies are structured or changes in technology and access to information haven't shifted considerably in that period. So why would the answer to "What does our CRM need to do to help our business grow?" be more of the same.
And as we've seen in the past, it only takes one.
I'm looking forward to the conversation I hope this post will prompt. There's lots of opinions and strong feelings around why the status quo is best, but we should always be open to challenge, change and improvement when that's what is best for our future.
#CRM #pharma #customerengagement
