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Chris Wayman

EVP, GM Promotions & Loyalty Solutions at Merkle at Merkle

Chris Wayman is the Executive Vice President and General Manager of Client Services at HelloWorld, a Merkle Company. HelloWorld is a leading digital marketing solutions firm specializing in promotions and loyalty programs. In his role as GM Client Services, Chris oversees the Client Relationship Group, Creative, and Strategy & Insights, providing personalized service and strategic direction to help top brands achieve their people-based marketing objectives.

Before his tenure at Merkle, Chris Wayman held key leadership positions at various software and SaaS companies, where he made significant contributions to the advancement of digital marketing technologies and strategies. With expertise in direct and channel sales, revenue management, strategic planning, and operations, he has successfully managed promotions and loyalty programs in diverse industries such as consumer packaged goods, retail, consumer electronics, financial services, healthcare, travel, media, entertainment, telecommunications, and regulated sectors.

Chris earned his Bachelor's degree in Business from the University of Arizona, underscoring his strong foundation in business principles and practices.

Currently serving as EVP Promotion, Loyalty Solutions at HelloWorld, Chris Wayman continues to drive innovation and excellence in the realm of digital marketing, cementing his reputation as a seasoned professional in the field.

Highlights

Jun 23 · AiThority
Merkle Launches Promotion And Loyalty Solutions Division, Expanding Its Foothold In Loyalty Marketing - AiThority
Jun 17 · AiThority
Merkle's HelloWorld Adds James Riess to Its Growing Loyalty Team - AiThority
Chris Wayman
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Location

Boca Raton, Florida