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Chris Whitehair

Senior SEO Specialist @ Butler/Till | Owner @ Flower City Flavor Company | Driving Business Outcomes with SEO

Chris Whitehair is a Senior SEO Specialist at Butler/Till, an employee-owned marketing agency, with over ten years of experience in SEO, digital marketing, and e-commerce.

He is the owner and founder of Flower City Flavor Company, an e-commerce website selling gourmet foods, showcasing his SEO skills and experiencing impressive growth.

With a Bachelor of Fine Arts in Film from Syracuse University, Chris has held various roles in organizations like HubShout, Athreya Inc., NEXT! Ad Agency, and CGI Communications, showcasing a versatile background in the field.

Highlights

Jun 5 · linkedin

Yesterday morning I had the opportunity to take a full tour of the Foodlink headquarters. I knew it was a large operation, but to walk through the warehouse was an eye-opening experience.

I learned in greater detail all of the wonderful things Foodlink does for the greater Rochester community that goes beyond providing food assistance (which they do a lot of!), such as their Career Fellowship Program and Community Farm.

Hearing the numbers of how many people in the ten county area who are in need really put things into perspective. I am proud to share that all the royalties I’ve made from Flower City Flavor Company's collaboration with Marquart Farms New York Chips on their Salt & Vinegar flavor I’ve donated to Foodlink, which thus far totals just over $2,000.

I made a promise to Gene Olczak and Donald Maxwell from The Karma Sauce Company that I would pay forward the generosity and mentorship they have given to me countless times throughout the years. It took me 3 and a half years to be able to do something worthy in return, but I did it! I believe that you only get better by surrounding yourself with the best, and they are the best of the best.

I took inspiration from Dinosaur Bar-B-Que and their similar generosity with Food Bank of Central New York and their own New York Chips BBQ flavor collaboration in deciding how best I use these funds for the greatest impact.

It continues to be an honor to be in the same category as so many legendary brands (like Dino) part of the New York Chips flavor line, and that I can walk into major retailers like Wegmans Food Markets, Tops Markets, and Walmart and see my logo on the shelves. I’ve said this countless times before, but I just can’t thank Chad Heeb, M.A. Education enough for making this happen.

I have new products and new collabs on the horizon, stay tuned!

Mar 14 · linkedin

I'm thankful that my efforts are starting to get industry recognition. It's really cool to see myself featured in this great Food Processing article on co-branding. The highly relevant and authoritative backlink isn't too shabby for my #SEO either!

Chris Whitehair
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Location

Rochester, New York, United States