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Christer Ljones

Head of Data at Schibsted Marketing Services

Christer Ljones is the Director of Advertising Data Capabilities at Schibsted Marketing Services.13 He plays a key role in shaping Schibsted's data strategy and addressing challenges in the evolving digital advertising landscape.13

Ljones has shared insights on several industry topics:

  1. Digital advertising transformation: He discusses the impact of cookie deprecation and the search for alternative identity solutions.3

  2. Data privacy and value exchange: Ljones emphasizes the importance of providing value to customers in exchange for their data.3

  3. Retail media: He recognizes the growing significance of retail media, particularly in off-site advertising.3

  4. Nordic market challenges: Ljones highlights the unique aspects of operating in smaller markets while competing against global giants.3

  5. First-party data and login strategies: He stresses the importance of first-party identifiers and login systems for media companies.3

Ljones has participated in industry events and interviews, such as the Snowflake World Tour in Stockholm, where he discussed Schibsted's growth journey and future strategies.1 He has also been featured in podcasts and video interviews, sharing his expertise on data-driven advertising and privacy concerns.24

Highlights

Jan 14 · iabeurope.eu
Discover the Must-Attend Lightning Talks at Advertising Horizons
Christer Ljones on Schibsted's Growth Journey and Future Strategies
Aug 23 · infosum.com
Christer Ljones, Schibsted | Identity Architects Podcast - InfoSum
Christer Ljones, Schibsted | Identity Architects Podcast - InfoSum
Jun 25 · youtube.com
Christer Ljones, Schibsted: Three steps forward, two steps back
Christer Ljones, Schibsted: Three steps forward, two steps back
Jan 1 · rocketreach.co
Christer Ljones Email & Phone Number | Schibsted Marketing ...
Christer Ljones Email & Phone Number | Schibsted Marketing ...

Related Questions

What are Christer Ljones' key responsibilities at Schibsted?
How has Christer Ljones contributed to Schibsted's growth strategy?
What trends in the media landscape has Christer Ljones discussed?
How does Schibsted's all-in-one product offering benefit users?
What is Christer Ljones' perspective on retail media trends?
Christer Ljones
Christer Ljones, photo 1
Christer Ljones, photo 2
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Location

Oslo, Oslo, Norway