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Christian Dominguez
Manager, Retail Marketing - ViacomCBS Consumer Products
Professional Background
Christian Dominguez has built an impressive career in the realm of marketing and communication, boasting significant experiences at renowned organizations like ViacomCBS and Nickelodeon. With a foundation in Hospitality Management and a Master’s in Communication Arts from the New York Institute of Technology, Christian leverages his educational background to facilitate meaningful connections between brands and consumers. Currently serving as the Manager of Retail Marketing at ViacomCBS Consumer Products, Christian has continually evolved in his role, demonstrating exceptional leadership and strategic skills in the fast-paced world of consumer products.
In his position at ViacomCBS, Christian is responsible for developing and executing innovative retail marketing strategies that enhance brand visibility and drive revenue. His prior experience as a Coordinator in Retail Marketing with the same company equipped him with the necessary insights and skills to advance to a managerial role, where he now ensures cohesive marketing initiatives across various platforms. With hands-on knowledge of global content distribution through his freelance work with Viacom, he also contributes to shaping the way content reaches diverse audiences worldwide.
Education and Achievements
Christian's educational journey has been pivotal in shaping his career trajectory. He earned a Master’s degree in Communication Arts from the esteemed New York Institute of Technology, where he honed his skills in effective communication and marketing strategies. Prior to that, he earned a Bachelor of Professional Studies in Hospitality Management from the same institute. This educational background provides Christian with a unique perspective, blending hospitality and communication expertise, which enhances his ability to connect with clients and stakeholders in the entertainment and consumer products sectors.
During his time at NYIT, Christian was actively involved in various roles that enriched his experience and understanding of event planning and student engagement. As an Event Programmer, he orchestrated events that engaged the student body and fostered community, while his role as a Resident Assistant saw him guiding and mentoring new students, demonstrating his commitment to leadership and community building.
Notable Experiences
Christian's extensive experience includes several significant internships and roles that equipped him with a comprehensive understanding of the marketing landscape. He began his career journey as a Marketing Intern at the New York Institute of Technology, where he gained valuable insights into the intricacies of marketing plans and promotional strategies. Following this, his role as a Consumer Products Planning Intern at Nickelodeon allowed him to explore the synergy between product development and marketing, ultimately leading to impactful consumer product strategies.
His collaborations extend to various organizations, where he has held positions that illustrate his adaptability and broad skill set. From serving as an Event Planning Assistant at Emicela’s Bridal Boutique to planning major events for the Left Forum, Christian's versatility shines through, indicating a profound capability to navigate diverse environments and industries. Additionally, his experiences as a First Year Mentor and Orientation Leader further highlight his passion for supporting and guiding others, establishing him as a reliable and influential figure in educational and professional settings.
The combination of Christian's educational background, hands-on experience at significant companies, and active participation in student life showcases his dedication to growth and leadership. His journey reflects how passion for communication and marketing, blended with a hospitality mindset, can create meaningful professional pathways.
