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Christian Eid
Creating brands that make us proud.
Professional Background
Christian Eid is a visionary leader and entrepreneur with a deep commitment to creating sustainable models that support refugee initiatives, particularly in the MENA region. As the founder and CEO of DUCKLIFE, Christian has combined his passion for social responsibility with his extensive experience in branding, marketing, and corporate growth. At DUCKLIFE, he aims not only to advise executive leadership on brand and cultural development but also to create opportunities for refugees through creative avenues like apparel and events.
His professional journey has led him to hold significant roles in various prominent organizations. Before establishing DUCKLIFE, Christian made his mark as an advisor to the Chief Executive Officer at OSN, where he provided strategic insights to enhance the company's branding efforts. His role as Senior Vice President of Marketing at OSN further solidified his expertise in elevating brand presence in competitive markets.
Prior to his time at OSN, Christian was instrumental in shaping the branding and communications strategies at Careem. He held multiple positions, including VP of Brand & Communications, General Manager, and VP of Marketing & Communications, where he successfully navigated the growth of the brand into a leader in the ride-hailing industry. Christian also served as Head of New Markets at Careem and General Manager at Easy Taxi, showcasing his ability to expand businesses into new territories.
Christian’s entrepreneurial spirit led him to co-found Sell 2 Give LLC, a company that aligns with his values of social impact and charity. His role as Vice President of Sales & Donations at MAJI WATER INC. involved strategic oversight of initiatives that promote access to clean water, demonstrating his commitment to community welfare. In addition, he gained significant sales experience as the Director of Sales and Business Development Manager at Smartbox Canada, allowing him to develop a robust skillset in driving revenue and fostering partnerships.
Education and Achievements
Christian's educational background laid a strong foundation for his successful career. He began his academic journey at the British International School of Jeddah, where he honed his communication skills and developed a passion for global issues. He subsequently pursued a degree in DEC Commerce at John Abbott College, where he acquired essential business knowledge. Completing his education at Concordia University, Christian earned valuable insights into commerce and marketing, which he has expertly applied throughout his professional endeavors.
Christian Eid has achieved remarkable feats in his career, consistently demonstrating his ability to strategize and implement impactful solutions for various companies. His unique perspective on the intersection of branding and social justice sets him apart in the advisory space. DUCKLIFE is not just a business for Christian; it is a manifestation of his beliefs in equality, migration freedom, and sustainable economic practices.
Achievements
Throughout his career, Christian Eid has garnered significant recognition for his contributions to the fields of branding and marketing. His leadership at Careem, a company that fundamentally altered transportation in the Middle East, reflects his innovative approach to solving real-world problems. Similarly, his advisory role at OSN speaks volumes about his strategic reasoning and ability to catalyze positive change in organizational culture and brand perception.
With DUCKLIFE, Christian continues to pave new paths in the advisory sector, focusing on creating a sustainable revenue model that not only supports businesses but also uplifts communities in need. His commitment to donating a portion of revenue to refugee programs exemplifies his desire to enact real change in society and contribute positively to the lives of individuals seeking refuge.
In addition to his professional milestones, Christian Eid is a public speaker and thought leader on branding, culture, and social entrepreneurship. His ability to engage and inspire audiences has made him a sought-after figure in business circles, where he shares his insights on building brands that resonate with purpose and foster community engagement.
