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Christian Scherbel
CEO of Transmatico - Creating New Local Advertising Revenues for Publishers
Professional Background
Christian Scherbel is a visionary entrepreneur and expert in digital advertising solutions, dedicated to empowering local advertisers through innovative technology and insightful strategies. As the Founder and CEO of Transmatico, he has successfully developed a comprehensive platform that enhances the capabilities of local sales teams across diverse media outlets. His mission is to tackle the challenges that come with selling digital ads to small and medium-sized businesses (SMBs), helping publishers regain their market share in a competitive landscape dominated by tech giants like Facebook and Google.
Transmatico specializes in providing a range of digital products tailored for local advertisers, including advertorials, smart magazines, and localized advertising solutions. With a full-service approach that encompasses technology integration, operations, traffic management, campaign management, and specialized sales training, Scherbel and his team have established a reputation for driving substantial additional revenues for their clients. This commitment to service and excellence is evident in testimonials from satisfied clients, highlighting the tangible results achieved, such as significant revenue growth and improved sales processes.
Education and Achievements
Christian's educational background includes studying Dipl.-Ing. at the prestigious Technische Universität München, where he honed his skills in engineering and technology. Additionally, he has furthered his academic pursuits at Imperial College London, a renowned institution that has equipped him with a global perspective on business and innovation.
His entrepreneurial journey has seen him at the helm of several successful ventures. Prior to Transmatico, he co-founded Smartico, a company focused on enhancing digital marketing strategies, and served as the Founder and CEO at classmarkets and aerosecure. Each of these roles has contributed to his deep understanding of the digital landscape and the evolving needs of local media companies.
Notable Achievements
Under Scherbel's leadership, Transmatico has collaborated with over 200 newspapers in Germany, Switzerland, and the Benelux region, showcasing the company's ability to integrate best practices across a diverse client base. Major media groups such as Axel Springer, Tamedia, and CH Media have partnered with Transmatico, affirming its position as a leader in local advertising solutions.
One of the standout testimonials from Heinz Alt, the Advertising Director at Mitteldeutsche Zeitung, highlights the immediate financial impact of Transmatico's offerings: "Within the first month, the extra revenues immediately offset the one-time setup costs. Within 3 months, we realized >20.000€ of extra revenue with an easy-to-sell online offering." This statement is indicative of the value that Scherbel and his team consistently deliver to their partners.
For French-speaking clients, Robert Hever, the Commercial Director at Saint Paul / Luxemburger Wort, expressed similar sentiments about the benefits of collaborating with Transmatico. He noted the ongoing efforts to digitalize themes and increase both online readership and revenue, emphasizing the intuitive and robust tools provided by Scherbel's company.
Christian Scherbel is not only a tech-savvy entrepreneur but also a passionate advocate for empowering local sales reps. He enjoys engaging in discussions about strategies and concepts that actively contribute to the success of sales teams. His willingness to share case studies, data points, and best practices gleaned from his extensive network of European media leaders positions him as a thought leader in the industry.
Conclusion
With a rich background combining educational prowess and extensive entrepreneurial experience, Christian Scherbel continues to shape the future of local advertising. His commitment to leveraging technology to create actionable solutions for publishers and their advertisers is paving the way for a new era of digital marketing. As he invites collaboration and conversation with industry peers, he remains focused on enhancing the effectiveness of local sales teams and driving revenue growth within the advertising landscape.
