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Christian Warning
The Relationship Manager - Delivering #NewMobilityRetail & #FOODvenience turnkey solutions
Professional Background
Christian Warning is a highly esteemed marketing expert and the visionary founder of The Retail Marketeers, situated in Hamburg, Germany. As the Managing Director of this dynamic sales and marketing retail think tank, Christian focuses on pioneering innovative strategies and solutions tailored to the ever-evolving convenience retail market. With a successful track record stretching over two decades, Christian has established himself as a customer-focused and commercially driven senior marketer, capable of developing award-winning retail formats and effective marketing strategies in various sectors, particularly in the convenience retail space.
In his career, Christian has amassed significant expertise working for Royal Dutch/Shell for an impressive period of 13 years. Throughout his tenure, he held several prominent retail management roles, demonstrating exceptional leadership capabilities. Notably, in his early thirties, Christian had the distinction of heading up Shell's billion-dollar non-fuels retail business in Germany, a role that helped lay the foundation for his long-term commitment to developing competitive retail strategies.
Recognizing opportunities for growth beyond his core oil business, Christian made a remarkable side step into retail innovation. He played an instrumental role in establishing Germany's largest convenience store franchise chain outside of petrol filling stations while serving as a senior manager with Deutsche Bahn/German Rail, further showcasing his versatility and depth of experience in the retail sector.
Christian’s unwavering desire to create value, coupled with his innovative approach, has made him a sought-after executive consultant. He has successfully advised a vast array of clients, such as Shell, Total, Orlen, and PepsiCo, employing a hands-on approach that emphasizes operational excellence to significantly boost their sales and profit margins. His proficiency spans various online and offline retail channels, underscoring his adaptability in both structured settings and rapidly evolving markets. Furthermore, Christian is adept at embracing differing corporate cultures, ensuring his strategies are well-received in diverse institutional contexts.
As an advisory board member to three global petrol station specialists, he frequently visits over 1,000 gas stations and convenience stores annually across numerous countries, deepening his insights into current trends and consumer behavior. His affiliations include Advertising specialist Alvern Media GmbH, Digital Promotion specialists Liquid Barcodes AS, and GreenPrint LLC.
Adding to his impressive portfolio, Christian holds a pivotal position as an advisor to the NACS International Board of Directors. With a permanent seat on this influential body, he represents NACS in the German-speaking markets and provides guidance on the D-A-CH interests as a Special Advisor within the Europe, Middle East, Africa Committee. In his role as Director International at the prestigious Institute of Culinary Arts, he fosters connections among leading industry figures and explores critical questions shaping the future of food service, demonstrating his commitment to bridging gaps across various sales channels.
Education and Achievements
Christian's educational background is as noteworthy as his professional accomplishments. He studied at the prestigious Universität Hamburg, where he earned his Master of Business Administration (MBA) with a focus on Marketing, Psychology, and Law. This diverse academic foundation has equipped him with a unique perspective on consumer behavior, enabling him to tailor marketing strategies that resonate with diverse audiences.
His career achievements reflect a notable legacy in enhancing retail strategies and marketing effectiveness. Christian was not only the Chairman International at the Institute of Culinary Art but also served on advisory boards for several leading organizations, including GreenPrint Corp and Liquid Barcodes AS. His strategic insight has been pivotal in directing marketing initiatives across various retail landscapes, making him a respected figure within the industry.
Through his involvement with NACS, Christian continues to significantly influence the convenience and gas station industry worldwide. By representing German-speaking markets, he participates in discussions that shape industry standards and practices. His extensive contributions exemplify his commitment to driving innovation and creating value within the retail sector.
Achievements
While Christian Warning's career is full of significant milestones, there are a few standout achievements that highlight his exceptional capabilities:
- Development of Award-Winning Retail Formats: Christian has successfully pioneered convenience retail formats that have won multiple awards, showcasing his ability to merge innovation with practical retail strategies.
- Leadership at Royal Dutch/Shell: Hi
Highlights
It is already a good tradition that I have friends from Ireland as guests at my event. Following Eddie O'Brien Frank Gleeson Andrew Thornton and Brian Donaldson I am very proud to announce that Maurice Neligan, CEO of JOLT ENERGY will be talking with Dan Munford and me during the Mobility Hour Of Power on 25 April 2024 in Hamburg, Germany.
Maurice Neligan is the Founder and CEO of Jolt Energy. He has 25 years experience in the automotive and power engineering industries, both in North America and Europe. Maurice has held a wide range of senior management positions with companies like Siemens, Continental and Volkswagen Groups, holding both P&L positions as well as leading corporate business functions. He grew-up in Dublin, Ireland, where he studied economics and business studies at University College, Dublin. He currently lives with his family in Munich, Germany.
The e-mobility company JOLT ENERGY (JOLT) is a pioneer in the operation of battery-buffered ultra-fast charging stations in urban areas. JOLT charging stations with up to 320 kW power can be connected to the existing low-voltage grid; the battery storage provides additional energy for the entire charging process, enabling up to 100 km of driving range to be charged in just 5 minutes. Cities and site partners can quickly establish a fast-charging infrastructure without extensive construction or network expansion. The establishment of a comprehensive fast-charging infrastructure was made possible last year by the successful completion of a large financing round with InfraRed Capital Partners Ltd (InfraRed), a leading international infrastructure investment company. InfraRed have invested in JOLT via a €150 million allocation to support its growth.
The NACS Convenience Leaders Exchange D-A-CH 2024 is proudly presented by Impact 21 - a W. Capra Consulting Group company that enables specialty retail, convenience, and energy clients to deliver seamless customer experiences that drive new revenue growth and increased shareholder value. The Retail Marketeers are a Global Strategic Allied Partner of Impact 21.
NACS will participate and supports the event while Christian Warning uses his network to invite delegates from the most relevant oil companies and convenience retailers and is designing the program of the event. It´s the only English speaking event of our industry in the German speaking markets and is a proven platform since 2017 for senior leaders of our industry not only from Germany, Austria and Switzerland. Our event app ensures the communication between all delegates prior, at and after the event. A one of a kind matchmaking tool provided by forecourttech the global leading conference and meetings convention focused on technologies that optimise fuel and convenience retailing and enhance the customer experience.
NACS Relationship Partner 🇨🇭Marco Fuhrer & 🇩🇪Christian Warning @ the Valora Group partner conference in Zürich 🇨🇭 together with 300 supplier delegates - Thank you for having us Michael Mueller Roger Vogt René Trapp #foodvenience
