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Christiana Cacciapuoti

CMO | GTM Strategy Leader

Christiana Cacciapuoti is an experienced executive in the advertising technology and digital media industry. She recently rejoined Madhive, a leading technology company for local connected television (CTV) advertising, as Vice President of Enterprise Strategy & Solutions in November 2024.23

Prior to her current role, Christiana served as:

  1. A fractional CMO for several innovative companies in the adtech and B2B SaaS industries23
  2. SVP of Strategy at HyphaMetrics, a next-generation panel-based measurement company, where she led the sales and marketing teams23
  3. Leader of AdLedger, a nonprofit organization that built patented open source standards for blockchain and cryptography in media23
  4. One of the first employees at Madhive, where she drove the go-to-market strategy and managed external communications23

Christiana is known for her expertise in marketing, sales, and strategy.1 She has a diverse background, including living in Florence, Italy, and is fluent in Italian. Christiana completed her education at Penn State University.

In her current role at Madhive, Christiana is focused on helping clients extend CTV-first campaigns to additional channels such as search, online video, display, audio, out-of-home, and social media.24 Her appointment, along with that of Brendan Murnane, is part of Madhive's strategy to drive enterprise growth with local media partners.24

Highlights

Nov 18 · rbr.com
Madhive Expands Leadership With Paramount, HyphaMetrics Execs
Nov 14 · madhive.com
Madhive Expands Leadership Team With Strategic Hires To Drive ...
Nov 14 · adweek.com
Madhive Expands Leadership Team To Drive Enterprise Growth ...
Madhive Expands Leadership Team To Drive Enterprise Growth ...
Oct 17 · yourneogig.com
Our Executives: Unlock the Power of Fractional Leaders

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Christiana Cacciapuoti
Christiana Cacciapuoti, photo 1
Christiana Cacciapuoti, photo 2
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Location

Brooklyn, New York, United States