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Christie Whidden

Seasoned Strategic Marketing Executive | Product Marketing | Data-Driven Insights | Customer Segment Strategy | Wealth Management | Bank Marketing | Ex-Amex | Ex-Morgan Stanley

Christie Whidden is a highly experienced product marketer in financial services, specializing in B2B and B2C marketing across various sectors like card marketing, wealth management, and bank marketing. With a background at prestigious companies like American Express and Morgan Stanley, Christie is recognized for her innovative marketing strategies, problem-solving skills, and a penchant for exploring new concepts to pivot business trajectories.

During her tenure at Morgan Stanley, Christie spearheaded marketing efforts for cash management and bank products, achieving remarkable growth in deposits and successfully relaunching the checking product line. She also introduced CashPlus, a revolutionary brokerage account that presents a contemporary banking alternative. Her dynamic multi-channel marketing approach significantly increased cash management adoption among both advisors and clients, showcasing her expertise in driving results through strategic initiatives.

Christie excels in cultivating relationships with key stakeholders and partners to achieve mutual goals and is passionate about fostering diverse teams and promoting professional development.

Outside of her professional endeavors, Christie enjoys being a food enthusiast, constantly discovering new culinary experiences in New York City and Brooklyn. Her love for travel is evident as she actively seeks out new destinations each year to embark on exciting adventures with her family.

Christie Whidden's educational background includes a Master of Business Administration (MBA) with a focus on Marketing and Finance from NYU Stern School of Business, as well as a Bachelor of Science in Marketing and Multinational Management from the Wharton School at the University of Pennsylvania.

Highlights

Mar 18 · linkedin

I’m making an announcement today that takes much courage on my part (like canoeing in Grand Teton, Wyoming), but I believe that stepping outside of my comfort zone plus the power of my network can help me reach my next chapter!

As many of you already know, I was impacted by company layoffs late last year, after 8 fantastic years at Morgan Stanley working with the most talented team of marketers and product partners within Wealth Management and Private Banking Group. I was able to join the firm and witness the growth of marketing practice over the years, and had the privilege to grow cash management awareness and adoption amongst Advisors and clients.

I took a little pause over the holidays, before embarking on my search. I’ve stepped out of my comfort zone to network almost daily, and I’ve found so much joy reconnecting with old colleagues and meeting new people in the financial services industry. THANK YOU for your time thus far!

What is in store for my NEXT ROLE? I'm seeking marketing roles within financial services, and am hopeful for my next role to be even more fulfilling. I’m a seasoned product marketer with Cards, Wealth Management, and Banking Product expertise, and look to stay the course, or apply my marketing discipline to other product areas such as Private Equity or Asset Management.

What am I known for? I have….

✅ Expertise in developing marketing strategies and taking them through to execution, often pushing boundaries and working in the trenches with my team ✅ Track record of driving marketing KPIs and business results, partnering with data analytics to gather key insights ✅ Passion for taking complex business problems and simplifying through marketing solutions – flexing my creative problem solving muscles ✅ Commitment in building diverse teams and pushing them to do their best

How can you help?

➡️ Please reach out to reconnect or network, or if you know of a role, refer me! I’m free for in-person meeting, video call, coffee-chat, stroll, especially with nice spring weather finally here.

➡️ Please Like, Comment, and Share my post: This will help with visibility and would be great to hear from many of you!

This is me stepping outside of my comfort zone. But am feeling very hopeful for what’s to come!

Thank you so far for all the great advice, guidance, and mentorship so far from: Hannah Armer David Bayuk Sarah A Bennett Lauren Wagner Boyman Kristen Bowdoin Ivan Cayabyab Lydie Colleoc Stacy Conn Elena Garvey Cari Gatto Jacqueline Giaimo Neil R Goklani Paul Halpern Joan Khoury Silke Lavallee Scott Leiman Christopher Mahdik Scott McAllister – Executive Coach and Speaker Mike McCormack Kevin McCarthy Katarina Mescal-Pevzner Tom Ord David Pereira Paula Pullano Stephanie (Lane) Rainero Lisa Rankin Maura Rose Rosa Sabater Lynne Sawyer Lauren Mermel Sigman M. Cathi Stanton Peter Vaughn Jiyun Jennifer Y., and many more that have been so helpful but LinkedIn won't let me tag them all!

#opentowork #networking #marketing

Christie Whidden
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Location

New York City Metropolitan Area