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Christie Whidden

Seasoned Strategic Marketing Executive | Product Marketing | Data-Driven Insights | Customer Segment Strategy | Wealth Management | Bank Marketing | Ex-Amex | Ex-Morgan Stanley

Christie Whidden is a highly experienced product marketer in financial services, specializing in B2B and B2C marketing across various sectors like card marketing, wealth management, and bank marketing. With a background at prestigious companies like American Express and Morgan Stanley, Christie is recognized for her innovative marketing strategies, problem-solving skills, and a penchant for exploring new concepts to pivot business trajectories.

During her tenure at Morgan Stanley, Christie spearheaded marketing efforts for cash management and bank products, achieving remarkable growth in deposits and successfully relaunching the checking product line. She also introduced CashPlus, a revolutionary brokerage account that presents a contemporary banking alternative. Her dynamic multi-channel marketing approach significantly increased cash management adoption among both advisors and clients, showcasing her expertise in driving results through strategic initiatives.

Christie excels in cultivating relationships with key stakeholders and partners to achieve mutual goals and is passionate about fostering diverse teams and promoting professional development.

Outside of her professional endeavors, Christie enjoys being a food enthusiast, constantly discovering new culinary experiences in New York City and Brooklyn. Her love for travel is evident as she actively seeks out new destinations each year to embark on exciting adventures with her family.

Christie Whidden's educational background includes a Master of Business Administration (MBA) with a focus on Marketing and Finance from NYU Stern School of Business, as well as a Bachelor of Science in Marketing and Multinational Management from the Wharton School at the University of Pennsylvania.

Christie Whidden
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Location

New York City Metropolitan Area