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Christina DuVarney

Founder and CEO at Beautiful Disaster Clothing

Christina DuVarney is the Founder and CEO of Beautiful Disaster Clothing, a company she started in 2007.12 Beautiful Disaster is a clothing brand with a mission to empower individuals who are "beautifully broken" and "perfectly imperfect".1

Career and Business Journey

Christina's entrepreneurial journey began in 2003 when she decided to start her own clothing company.2 What started as an idea and a logo printed on tank tops and t-shirts has grown into an inspirational and empowering brand.2

Beautiful Disaster Clothing has experienced significant growth, with the company reportedly selling over $400,000 worth of clothing per month in 2020.1 However, this success didn't come overnight. Christina and her partners spent the first nine years working on the business part-time while maintaining other jobs to pay the bills.1

Business Approach

Christina emphasizes the importance of listening to customers and focusing on their wants and needs.1 Beautiful Disaster has private groups with over 100,000 members, allowing them to gain unique insights and engage directly with their audience.1

The company's branding strategy is built on authenticity and strong customer engagement.1 Christina describes their approach as providing "confidence that hangs in their closet" for their customers.3

Professional Background

Prior to founding Beautiful Disaster Clothing, Christina's professional experience includes:

  • Automotive Marketing Strategist at The Marketing Academy (2016-2017)
  • Wardrobe Stylist at 51 Minds Entertainment (2010-2012)
  • Automotive Territory Sales Manager at Sale in a Box (2004-2011)
  • Sales Account Manager at Edwards Label (2001-2004)2

Education and Certifications

Christina's educational background includes:

  • General coursework at Ventura Community College (1996-1998)
  • Zappos Coaching Certification (2014)
  • Graduate of Brendon Burchard's Expert Academy (2014-2016)
  • Certified Master Life Coach2

Christina DuVarney's journey with Beautiful Disaster Clothing exemplifies perseverance, determination, and a strong focus on customer needs and empowerment.

Highlights

Mar 10 · linkedin

In search of a Photoshop Artist to create an original work of art for Beautiful Disaster Clothing. If you are highly skilled and interested email me samples of your work :) [email protected]

Apr 22 · linkedin

I am looking for USA manufacturers. I want to move any of my china/overseas production to the USA and I need suggestions. Primarily right now I am looking to source for Custom Socks, Keychains, Cosmetic Bags, Totes, Handbags etc... (Accessories) - do you have anyone you can refer me to?

Related Questions

What inspired Christina DuVarney to start Beautiful Disaster Clothing?
How did Christina DuVarney balance her full-time job while building Beautiful Disaster?
What challenges did Christina DuVarney face when starting Beautiful Disaster?
How has Christina DuVarney's background in automotive marketing influenced her approach to fashion?
What strategies did Christina DuVarney use to engage with her audience and build the brand?
Christina DuVarney
Christina DuVarney, photo 1
Christina DuVarney, photo 2
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Location

Ventura, California