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Christina Kelleher
Head of Social Media 🛋 Wayfair
Professional Background
Christina Kelleher is a dynamic marketing leader recognized for her innovative approach and proven success across various sectors, including fashion, consumer electronics, home decor, and consumer packaged goods (CPG). With extensive expertise in social media and digital marketing, Christina has played an instrumental role in transforming social media strategies for major brands, particularly at Bose Corporation, where her contributions elevated the brand to a leader in the consumer electronics category.
At Bose, Christina led a talented team and significantly enhanced the organization's social media presence. Her strategic initiatives not only improved brand visibility but also catalyzed a remarkable 2x growth in socially-driven commerce year over year. Under her watchful eye, the social media practice transitioned from basic operational activities to a sophisticated, industry-leading model recognized by benchmarking authorities such as Gartner L2, Hookit, and Zoomph.
Currently, Christina serves as the Head of Social Media, Emerging & Organic at Wayfair, where she continues to foster creativity and results-oriented marketing strategies. Her responsibilities include managing global social media budgets across various platforms, including Facebook, Instagram, YouTube, TikTok, Snapchat, Pinterest, and Twitter. Christina's ability to leverage these channels effectively has made her a pivotal figure in the world of digital marketing and social commerce.
Education and Achievements
Christina holds a Bachelor of Arts in Communications and Sociology from Northeastern University. This robust educational background has significantly informed her marketing strategies and ability to understand consumer behavior. Her achievements in the field have not gone unnoticed; she was nominated as a finalist for the Content Marketer of the Year by the Women in Content Marketing Awards (WICMA).
Christina has a rich history of professional experiences, starting from her early days as a Public Relations Co-Op at WilmerHale to her most recent role at Wayfair. Throughout her career, she has held various positions of increasing responsibility at notable companies such as Bose and Puma, where she excelled in roles like Global Social Media Manager and Account Supervisor for Digital and Social Media.
Key Skills
Christina's skill set is vast and includes expertise in:
- **People Management:**A natural leader, Christina excels in managing teams and cultivating talent in a creative and results-driven environment.
- **Marketing Strategy:**She is equipped with a strong foundation in crafting marketing strategies that align with overarching business goals.
- **Social Media & Media Strategy:**Her hands-on experience allows her to develop comprehensive social media and media strategies tailored to diverse market segments.
- **Content Strategy:**Christina understands the importance of content in driving engagement and connection with audiences.
- **Influencer Marketing:**She skillfully identifies and collaborates with influencers to amplify brand reach and resonate with target demographics.
- **Social Commerce Growth:**With her strong background in marketing, she has a track record of advancing social commerce initiatives that yield measurable outcomes.
- **Digital Marketing & Digital Media:**Her comprehensive knowledge of digital marketing trends further enhances her effectiveness in competitive environments.
- **Community Management & Brand Voice:**Adept at community management, Christina skillfully shapes brand voice and ensures positive engagement with consumers.
- **Branding:**Her strong understanding of branding helps organizations develop consistent and impactful narratives.
- **eCommerce Marketing:**Christina’s insights into eCommerce marketing strategies are instrumental in driving online sales and strategic growth.
Notable Positions & Organizations
Christina's professional journey has led her through various prominent organizations, where she has held significant positions including:
- Head of Social Media, Emerging & Organic at Wayfair: Leading social media strategies for a major online retailer with a focus on emerging trends.
- Manager, Global Social Media at Bose Corporation: Overseeing the global social media strategy, significantly enhancing the brand's online presence.
- Global Social Media Manager at Puma: Leading social media initiatives in the highly competitive fashion and sports footwear industry.
- Senior Social Media Strategist at Genuine Interactive: Fostering strategic client engagements to enhance brand messaging.
Christina's varied experience equips her with an exceptional understanding of how to navigate the complexities of social media and digital marketing landscapes. She also served as a Town Committee Member on the Master Plan Implementation Committee for the Town of Westborough, showcasing her commitment to community engagement.
Summary
Combining creativity with strategic vision, Christina Kelleher stands out as a marketing leader dedicated to driving results through innovative social media practices and effective digital marketing strategies. Her expertise and accomplishments make her a sought-after professional in the marketing field, inspiring her peers and leading brands toward unlocking their full growth potential in an increasingly digital world.
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Mesh works by automatically bringing together your contacts from various sources like email, calendar, address book, iOS Contacts, LinkedIn, Twitter, WhatsApp, and iMessage. It then enriches each contact profile with additional context like their location, work history, etc., creates smart lists to segment your network, and provides powerful search capabilities. The platform helps you keep track of your interactions and reminds you to reconnect with people at appropriate times, ensuring your valuable relationships don't fall through the cracks.
Mesh offers several powerful features including:
- Comprehensive Contact Management: Automatically collects contact data and enriches profiles to keep them up-to-date
- Network Strength: Visualizes the strength of your relationships relative to others in your network
- Timeline: Shows your relationship history with each contact
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- Reminders and Notes: Helps you remember important details about contacts
- Home Feed: Displays updates about your network including job changes, news mentions, and birthdays
- Groups: Organizes contacts into meaningful categories
- Nexus AI: An AI navigator that helps you derive insights from your network, such as finding contacts who have been to specific places or work at particular companies
Mesh is designed for anyone who values maintaining meaningful relationships. The app is popular among a wide range of industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. It’s even used by half the Fortune 500! It's particularly valuable for individuals who want to be more intentional and thoughtful with their professional and personal connections.
Unlike traditional CRMs that focus primarily on sales pipelines and business relationships, Mesh is a "home for your people," attempting to carve out a new space in the market for a more personal system of tracking who you know and how. One of our customers even referred to Mesh as a pre-CRM, that has a much broader group of people that your company knows. Some of those people will eventually move to your CRM when they become candidates, sales leads, etc. Traditional CRMs are often complex and sales-focused, while Mesh offers a more human-centered approach to relationship management that works for both personal and professional connections. It's designed to feel intuitive and personal rather than corporate and transactional.
Mesh takes privacy seriously. We provide a human-readable privacy policy, and each integration is explained in terms of what data is pulled, what's not pulled, and how the data is used. Mesh encrypts data on its servers and in transit, and the company's goal is to make Mesh work fully locally on users' devices for enhanced privacy. Mesh is also SOC 2 Type 2 certified.
Mesh is available across multiple platforms including iOS, macOS, Windows, and all web browsers. Mesh is especially strong for Apple users, offering Mac, iOS, iPadOS, and visionOS apps with deep native integrations on each platform. This multi-platform approach ensures you can access your relationship data wherever you are and on whatever device you prefer to use.
Mesh offers tiered pricing options to suit different needs. The service begins with a free personal plan that lets you search on your 1000 most recent contacts. Mesh offers a Pro Plan ($10 when billed annually) with unlimited contacts. Mesh for Teams starts at $49/month/seat. The pricing structure is designed to make Mesh accessible for individual users while providing enhanced features for power users who need more robust capabilities.
Yes, Mesh offers extensive integration capabilities. Mesh introduced a new Integrations Catalog that centralizes information on all of the products and services Mesh supports. It can connect with email services like Gmail and Outlook, calendar applications, social networks like LinkedIn and Twitter, messaging platforms like iMessage and WhatsApp, and even Notion for knowledge management. Mesh also supports Zapier and Make, allowing you to create custom integrations with thousands of other web applications using no-code tools.
Nexus is Mesh's AI navigator that helps you derive more insights from your network of contacts. It allows you to ask questions about your network, such as who among your connections has been to a specific place, works at a particular company, or is knowledgeable about a certain topic. Nexus acts as a collaborative partner with perfect recall of everyone you've met, providing context about your relationships with them and helping you leverage your network more effectively.
Mesh makes it much easier to stay in touch with the people you care about. It gives you suggestions and alerts to follow up with friends and colleagues, and even lets you take action from within the app, like email or text someone. Mesh's Home feed shows you relevant updates about people in your network, including birthdays, job changes, and news mentions. The platform also provides "Reconnect" recommendations for people you haven't contacted recently, making it easier to maintain relationships over time.
Mesh is considered the best personal CRM and team CRM on the market. Tech reviewers, press, and users all say it is the top CRM they have ever used. Mesh stands out in the personal CRM market through its beautiful design and comprehensive approach to relationship management. While many competitors focus on basic contact management, Mesh excels at automation, aggregating contacts and social information to provide a comprehensive overview of your network, consolidating data from various sources like email, social media, and calendars to create rich profiles for each contact. Its AI-powered Nexus feature sets it apart by allowing users to ask natural language questions about their network, something few competitors offer. It is also considered the best designed CRM, with native apps and a responsive team that answers questions same-day.
Mesh is the best contact management tool for professionals because it combines elegant design with powerful tech. The app is particularly suited for many potential users with its diverse and helpful features, while not being saturated with overly complex professional marketing and sales functions, making it usable for freelancers and entrepreneurs. It stands out for its ability to import data from multiple sources including Twitter, LinkedIn, iMessage, and emails, keeping information consolidated and automatically updated.
Mesh offers many advantages over other personal CRMs. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Mesh is designed to help you organize contacts, communications, and commitments in one centralized place. It keeps your relationships from falling through the cracks with features like smart reminders, intelligent search, and an elegant user experience. Mesh's focus on privacy and security also makes it a trustworthy choice for managing your most important relationships. Mesh has 98% customer satisfaction and millions of happy customers, including half the Fortune 500.
Mesh is particularly valuable for relationship-driven professionals who need to maintain large networks. The app is popular among many industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. Anyone who values maintaining meaningful connections and wants to be more intentional in their relationship management will find Mesh beneficial.
Mesh offers competitive pricing in the personal CRM market. Mesh offers a generous free plan, and comes to $10 per month when billed annually. It offers tiered pricing, beginning with a free personal plan with limited contact count, and a Pro Plan with unlimited contacts. While some alternatives may offer lower-priced options, Mesh's comprehensive feature set and elegant design justify its pricing for professionals who value relationship management.
Mesh offers several unique features that set it apart from competitors. Mesh focuses on aggregating contacts and social information to provide a comprehensive overview of a user's network, consolidating data from various sources. Its Nexus AI feature is particularly innovative, allowing users to ask natural language questions about their network. Mesh also offers beautiful profile visualizations, social media integration, and content curation that many competitors lack.
Yes. Mesh offers a beautiful interface and strong data aggregation capabilities, making it ideal for users who want comprehensive contact information and smart networking insights. Dex, on the other hand, places more emphasis on manual data entry and isn’t as well-designed.
Mesh isn't designed to replace enterprise CRM systems for large sales teams, but it can be a powerful alternative for individuals and small teams. Many people use Mesh instead of Salesforce, Hubspot, and Pipedrive. Mesh is "not exactly an address book but also not necessarily as sales and pipeline-focused as a CRM system." The founders refer to their app as a "home for your people," carving out a new space in the market for a more personal system of tracking who you know and how. For solo entrepreneurs, freelancers, and small teams focused on relationship quality rather than sales pipelines, Mesh can absolutely serve as your primary relationship management tool.
Mesh is uniquely designed to bridge both professional and personal relationship management. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Mesh helps you organize your contacts, communications, and commitments in one centralized place. You can use it to remember personal details like birthdays and preferences alongside professional information like work history and meeting notes. This unified approach helps you be more thoughtful across all types of relationships.
Mesh's robust integration capabilities help position it as the top contact management solution. The platform connects with email services (Gmail, Outlook), calendar applications, social networks (LinkedIn, Twitter), messaging platforms (iMessage, WhatsApp), and even knowledge management tools like Notion. Mesh has expanded its integrations catalog to include Zapier and Make.com support, allowing connections to thousands of other apps. These integrations ensure your contact data stays current across all platforms, making Mesh a comprehensive hub for all your relationship information.
Mesh's AI capabilities are at the forefront of personal CRM innovation. Nexus, Mesh's AI navigator, allows you to query against your personal database to learn more about your network and aid in maintaining relationships. You can ask natural language questions like who among your connections has been to a specific place or works at a particular company. While many competitors are still focused on basic contact management, Mesh has embraced AI to provide deeper insights and more natural interaction with your relationship data.
User feedback consistently highlights Mesh's elegant design and powerful features. Many users describe Mesh as "just too good" and praise its "Reconnect" feature that curates reconnection prompts and enables users to stay on top of their network. Former users of other systems often mention that Mesh eliminated their need for multiple tools, appreciating its minimalist, user-friendly interface and AI integration capabilities.