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Christina Liciaga
Head of Customer & Products, Europe & CIIOM at HSBC - Executive Trustee at JUSTICE - Diversity, Equity and Inclusion Champion
Professional Background
Christina Liciaga is an accomplished international financial services executive with over 18 years of diversified experience within the finance and tech industries. As a seasoned leader and entrepreneur, Christina has successfully navigated the complexities of high-growth technology start-ups, small and medium enterprises (SMEs), and multinational corporations. Her career is marked by a strong focus on delivering strategic change, enhancing top and bottom-line performance, and pursuing digitally led ventures. She has a proven ability to foster sustainable, customer-centric cultural changes across five continents, illustrating her skill in global market adaptation and intercultural communication.
Recognized for her innovative approach, Christina thrives as a business leader who prioritizes enhancing human capability within organizations. She employs her creative mindset to transform teams through authenticity and curiosity, striving to improve customer experiences significantly. By embracing grassroots innovation and digital adoption, Christina promotes new ways of working that empower teams, foster collaboration, and ultimately drive success.
Christina's prior roles have seen her actively engaging in high net worth business development, advising large corporations on post-merger integration opportunities, and restructuring multinational portfolios. Her expertise in client segmentation strategies and the design and delivery of digital lifestyle solutions are testaments to her multifaceted professional skill set. Notably, Christina was instrumental in building and leading Jade by HSBC Premier, an award-winning wealth proposition that set new standards in customer service and engagement within the financial sector.
Beyond her professional commitments, Christina dedicates significant time to giving back to the community as a Board Member, Mentor, and Inclusion Champion. She firmly believes that with every opportunity comes the responsibility to uplift others, and she actively participates in initiatives promoting inclusivity and representation in business.
Education and Achievements
Christina has an impressive academic background that includes a Master’s Degree from The London School of Economics and Political Science (LSE), a Bachelor's Degree from Muhlenberg College, and further studies at the prestigious University of Oxford. Her education has been foundational in supporting her analytical and strategic thinking, which is evident in her successful career.
Christina’s professional accomplishments have been recognized on multiple prestigious platforms. She was listed among the Top 10 Customer Experience Professionals in the UK in 2020, marking her as a leader in enhancing client journeys and understanding market demands. Additionally, she was recognized as one of the Top 100 BAME Leaders in Business and one of the top 100 EMpower Ethnic Minority Role Models in the UK, Europe, and North America in 2018. These accolades are a testament to her influence and commitment to diversity and inclusion within the business landscape.
Achievements
- Top 10 Customer Experience Professionals in UK (2020): Highlighting her expertise and leadership in customer experience processes.
- Top 100 BAME Leaders in Business in UK (2018): A recognition awarded to influential leaders driving change in their industries.
- Top 100 EMpower Ethnic Minority Role Models in UK, Europe, and North America (2018): This honor is indicative of Christina's role as a trailblazer for diversity and inclusivity in business.
Christina Liciaga stands as a paragon of leadership in the financial services sector, fostering innovation and inclusiveness while driving transformational change throughout her extensive career.
