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Christina Malcolm

Civil Servant at UK Government (Department for Energy Security & Net Zero)

Christina Malcolm is an accomplished professional with a strong educational background in law, having studied LLB (Hons) at the University of Bristol, and holding previous educational experiences at The Mary Erskine & Stewart's Melville School. With extensive experience in various high-profile organizations, Christina has held key positions across different industries. She has served as a Senior Executive Officer at the Department for Energy Security and Net Zero, bringing her expertise to the governmental sector.

Highlights

Feb 19 · linkedin

Another step in the automation direction... Google unveil slow but steady plans to move Responsive Search Ads to the new default

Jul 15 · linkedin

New updates from Google Ads! Without GML this year, there is still plenty to be excited about in terms of enhancements to products for driving online sales!

  1. RSAs become more specific with location insertion, countdown customizers, asset suggestions and reporting recommendations.
  2. Image Extensions and Dynamic image extensions encourage visuals to text ads (including RSA, ETAs) at the campaign and ad group level.
  3. Smart Shopping campaigns (SSC) expand their automated boundaries with more browsable formats, videos, annotations and new customer acquisition bidding.
  4. Responsive Display Ads improve layouts like smart cropping, background edits, feed-based options and auto-generated videos.
Christina Malcolm
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Location

United Kingdom