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Christina Valdez

Leading Strategic Marketing & Growth Initiatives for SC Johnson CMO

Christina Marshall-Valdez is a Future Leader with 13 years of experience in innovation, brand management, advertising, and entrepreneurship. She currently serves as Chief of Staff to SC Johnson's Global CMO, where she is responsible for developing SCJ's Marketer of the Future initiative, integrating Diversity Equity & Inclusion into SCJ's marketing efforts, and optimizing Glocal to Local wiring.1 Known for her poise, optimism, and passion, Christina is a go-to leader for complex and influential work. Her ERG leadership has been credited with significantly impacting company culture and discourse on race.1

Key Responsibilities

  • Development of SCJ's Marketer of the Future initiative
  • Encoding Diversity Equity & Inclusion into SCJ's end-to-end marketing efforts
  • Optimizing Glocal to Local wiring

Christina specializes in equity building and future-proofing brands through white space and base innovations.1

Highlights

Dec 18 · blackexec.com
Christina Marshall-Valdez | Future Leader | BECA
Christina Marshall-Valdez | Future Leader | BECA
Oct 31 · blackexec.com
Inaugural Manifest Awards Gala - Neiman Marcus Experience
Inaugural Manifest Awards Gala - Neiman Marcus Experience
Directories - Saint Peter's University Catalogs

Related Questions

What is the Marketer of the Future initiative at SC Johnson?
How has Christina Marshall-Valdez influenced SC Johnson's marketing strategies?
What are some examples of Christina's work in equity building and future-proofing brands?
How does Christina integrate Diversity Equity & Inclusion into SC Johnson's marketing efforts?
What is the role of Chief of Staff to the Global CMO at SC Johnson?
Christina Valdez
Christina Valdez, photo 1
Christina Valdez, photo 2
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Location

Greater Chicago Area