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Christina Taylor
re-invention / Transformation Leader, Author, Lecturer
Professional Background
Christina Taylor is an accomplished professional with over 30 years of extensive experience in management, marketing, and innovation. Her career journey has taken her through various countries and diverse roles, allowing her to cultivate a broad perspective on corporate cultures and the underlying human factors that drive innovation. Recognizing the importance of questioning the status quo, Christina has dedicated her career to exploring how individuals and organizations can make future-proof decisions. Her profound understanding of human behavior in the context of corporate environments led to her founding the Human Centered Design initiative at Swisscom, where she spearheaded a group-wide transformation journey over a remarkable 15-year period. Today, Christina shares her substantial expertise as a Future Thinking Expert and Managing Partner at Creaholic SA, guiding clients and students around the globe in implementing innovative practices that foster sustainable growth.
Education and Achievements
Christina's educational background is robust and diverse. She earned a Proficiency in English Language and Literature from the esteemed University of Kent, which undoubtedly has contributed to her effective communication skills throughout her career. Further enhancing her profile, Christina pursued Foresight Practitioner Training in Future Thinking at the Institute for the Future, equipping her with valuable insights into long-term planning and foresight methodologies. During her studies at Stanford University, she delved into the Five Disciplines of Innovation through the Stanford Research Institute (SRI), which has enriched her understanding of systematic innovation frameworks.
Moreover, Christina holds both a Bachelor of Business Administration (BBA) and a Master of Business Administration (MBA) with a focus on Innovation and Organizational Development from the Graduate School of Business Administration in Zurich. Her academic accomplishments also include advanced diplomas in Marketing & Communications and Marketing Management from SAWI, where she ranked in the top three nationally, affirming her extensive knowledge in marketing strategies and communications.
Notably, Christina commenced her educational journey with an Abschluss in Betriebswirtschaft und Führung at KS Kaderschulen, laying a solid foundation for her impressive career in business and leadership. This comprehensive educational background, combined with her rich professional experiences, positions Christina as an innovative thought leader in her field.
Organizations and Contributions
Throughout her career, Christina has held several notable positions that demonstrate her leadership and commitment to innovation. As the former Head of Human Centered Design for the Swisscom Group, she directed pioneering strategies that shaped the future of customer-centric design. Her experience extends to serving as the Head of Human Centered Design for Residential Customers at Swisscom, where she applied her innovative thinking directly to the customer experience.
Christina's penchant for innovation also led her to act as the Vice President of Innovation at Swisscom Outpost at swissnex in San Francisco, where she fostered partnerships between Switzerland and Silicon Valley, enabling Swisscom to stay at the forefront of technological advancements. Additionally, she played a critical role as the Head of the Swisscom Pavilion at Expo.02, showcasing her ability to blend marketing communication with creative design approaches.
Her contributions to academia are just as impressive, as Christina has served as a lecturer at a multitude of respected institutions, including the China Europe International Business School (CEIBS), ZHAW School of Management and Law, Lucerne University of Applied Sciences and Arts, ZHAW Zurich University of Applied Sciences, and Berner Fachhochschule BFH. Through these roles, she has been able to share her wealth of knowledge with the next generation of leaders and innovators, fostering their professional growth and encouraging them to think critically about their impact in the world of business.
Thought Leadership and Vision
Christina's career exemplifies her commitment to redefining how we approach decision-making within organizations. By focusing on the human element and corporate culture, she encourages comprehensive dialogues that lead to transformative change. Her belief in the capability of individuals to challenge the existing norms and reinvent their organizational behaviors has positioned her as a sought-after speaker and consultant within the innovation space.
Moreover, Christina's passion for human-centered design extends beyond her professional roles; she is dedicated to mentoring and guiding others in discovering their potential and pushing boundaries. By employing her extensive expertise in marketing and communications, she inspires teams to develop innovative solutions that cater to evolving customer needs.
With a profound understanding of the interconnectedness between corporate culture and innovation, Christina Taylor continues to shape the landscape of contemporary business practices. Her commitment to education, coupled with her vast experience, makes her a pivotal figure in the development of future leaders and organizations capable of navigating the complexities of the modern marketplace.
