Sign In

Christine Chung

Media and Data Lead for Dual Markets-Taiwan and Hong Kong Unilever

Christine Chung is a seasoned professional with a wealth of experience in marketing and consumer research.

She currently holds the role of Media and Data Lead for Taiwan and Hong Kong at Unilever, where she has been a valuable team member since 2006.

Christine is instrumental in leading the Media and Data department, overseeing Digital Transformation, Media Strategy, Media Relations, Data Strategy, Segmentation Strategies, and Data-Driven Marketing.

Her expertise extends to internal People Capability Building on digital, where she empowers teams to excel in the digital landscape.

In her recent role, Christine successfully managed the agency responsible for creating and executing an integrated full-funnel marketing plan for Unilever.

She adopts an integrated marketing and communications approach, utilizing digital and social media to engage customers and partners throughout their purchase journey.

Recognizing the importance of data-driven marketing in today's business landscape, Christine has taken on the role of Data Lead for Unilever Taiwan and Hong Kong since July 2019.

Her primary focus is on driving the data strategy across both markets, aiming to deliver Precision Marketing, 1:1 Marketing, and Performance Marketing at scale.

As a key facilitator, Christine is spearheading the transformation of brand teams into Precision Marketers and collaborating closely with partner agencies to realize the Data-Driven Marketing agenda.

C
Add to my network

Location

Taipei City, Taiwan