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Christine Martino

Executive Vice President, National Ad Sales at Screenvision

Christine Martino is the Executive Vice President of National Ad Sales at Screenvision Media, a significant player in cinema advertising. With nearly 15 years at Screenvision, she has played a pivotal role in shaping the company's advertising strategies and revenue generation efforts. Under her leadership, Screenvision's cinema network spans over 14,500 screens, reaching approximately 400 million viewers annually and capturing 45% of available cinema impressions.13

Career Background

Christine began her career in the media industry as a National Account Executive at Zoom Media in 2003. She joined Screenvision in 2007, where she progressed through various roles, including Vice President of Partnership Sales and Senior Vice President of National Ad Sales. In 2017, she was promoted to Executive Vice President of National Ad Sales, and in March 2022, she took on the role of Chief Revenue Officer for Screenvision Entertainment Networks.234

Education

Christine holds a Bachelor's degree in Business Administration from Carnegie Mellon University, which she completed between 2000 and 2003.23

Impact and Vision

Martino is recognized for her innovative approach to advertising in cinema, advocating for the medium as a viable alternative to declining linear TV viewership. She emphasizes the importance of engaging with a diverse audience that frequents theaters, thereby positioning cinema as a compelling platform for advertisers.15 Her expertise is widely respected across the advertising landscape, making her a key figure in the evolution of cinema advertising.34

Highlights

Our Team | Screenvision Media
Nov 4 · theorg.com
Christine Martino - Chief Revenue Officer, Screenvision ... - The Org
Christine Martino - Chief Revenue Officer, Screenvision ... - The Org
Christine Martino of Screenvision: Pioneering Cinema Advertising's ...
Jun 11 · mediavillage.com
Christine Martino of Screenvision: Pioneering Cinema Advertising's ...
Christine Martino of Screenvision: Pioneering Cinema Advertising's ...
Mar 14 · adweek.com
Screenvision Media Appoints Two New Chief Revenue Officers
Screenvision Media Appoints Two New Chief Revenue Officers
SCREENVISION MEDIA ELEVATES SALES LEADS

Related Questions

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What makes Christine Martino's approach to cinema advertising unique?
Christine Martino
Christine Martino, photo 1
Christine Martino, photo 2
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Location

New York, New York