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Christine Michel Carter
Brand, product, and content marketing expert | Increased sales revenue to $83 million at McCormick | B2B & B2C enterprise marketing course instructor
Christine Michel Carter, known by her LinkedIn username cmichelcarter, is a prominent figure in marketing and social advocacy. She currently serves as the Content Director at Lexia Learning, where she has achieved significant success in elevating brand awareness and driving digital engagement. Here's a brief overview of her background and accomplishments:
Professional Background
- Experience: Christine has over 18 years of experience in enterprise marketing, with roles at companies like McCormick & Company and Zipcar. At McCormick, she contributed to significant revenue growth, and at Zipcar, she spearheaded data-driven marketing strategies that boosted revenue and net income.1
- Current Role: As Content Director at Lexia Learning, she has implemented SEO strategies, increased web traffic by 42%, and achieved a top 5% engagement ranking for B2B podcasts.1
Expertise and Skills
- Marketing Expertise: Christine specializes in social media management, content marketing, influencer marketing, SEO, data analysis, and budget management.1
- Writing and Advocacy: She is a senior contributor for Forbes and has written for TIME and other national publications. Her writing often focuses on working mothers and social issues.23
Advocacy and Community Engagement
- Social Impact: Recognized by the U.S. Senate for her contributions during the COVID-19 pandemic, Christine is deeply involved in social impact initiatives, particularly advocating for maternal health and working mothers.12
- Council Memberships: She serves on councils like the Caring Across Generations Business Care Council and the SeekHer Foundation's Advocacy Council, advocating for caregiving and women's mental health.2
Personal and Professional Achievements
Highlights
⚠️ NEW FORBES DATA: The estimated employment-related costs for mothers providing unpaid care averages $295,000 over a lifetime, based on the 2021 U.S. dollar value, adjusted for inflation. Unpaid family caregiving reduces a mother’s lifetime earnings by 15%, which also creates a reduction in retirement income.
#caregiving #careeconomy #caregiversupport #genderpaygap #motherhoodpenalty #shecession
The (only) two Black female #Fortune500 CEOs are also working moms.
They did it. They made it work. Let that sink in.
I'll be dissecting their awesomeness next week for my ForbesWomen column. Stay tuned.
Roz Brewer of Walgreens Boots Alliance Thasunda Brown Duckett of TIAA
