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Christine Ortin

Head of Brand Communication and Marketing at SPIEGEL-Verlag

Christine Ortin is the Manager of Brand Communication and Marketing at SPIEGEL-Verlag Rudolf Augstein GmbH & Co.KG, a prominent German publishing house known for its investigative journalism. She has been with the company since 2001, initially serving as a product manager focused on business development, product development, and marketing for SPIEGEL ONLINE.14

In her current role, Ortin is responsible for overseeing marketing strategies and brand communication initiatives. Notably, she played a key role in the launch of the brand campaign "Nie aufhören zu hinterfragen" ("Never stop questioning"), which emphasizes the importance of independent journalism in addressing significant global issues such as climate change and social justice.1 This campaign utilizes various media formats, including out-of-home placements and social media, to engage a broad audience.1

Ortin's extensive experience in marketing within the media sector highlights her expertise in managing brand identity and communication strategies effectively. Her leadership is crucial in navigating the challenges faced by traditional media in today's rapidly evolving digital landscape.23

Highlights

Publikationsserver der SUB Hamburg - Der SPIEGEL - Wer wir sind ...
Nie aufhören zu hinterfragen« – DER SPIEGEL und Serviceplan ...
Nie aufhören zu hinterfragen« – DER SPIEGEL und Serviceplan ...
Dec 5 · kress.de
Warum der Spiegel Serviceplan zur neuen Leadagentur macht
Warum der Spiegel Serviceplan zur neuen Leadagentur macht

Related Questions

Welche Projekte hat Christine Ortin bei SPIEGEL-Verlag geleitet?
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Welche Herausforderungen hat Christine Ortin im Marketingbereich zu bewältigen?
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Christine Ortin
Christine Ortin, photo 1
Christine Ortin, photo 2
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Location

Germany