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Christine Su
Sr Dir of Product, eBay AI │ Entrepreneur │ Investor│Ex-Twitter, McKinsey, KKR
Christine Su is a senior brand communications professional known for her unique blend of creative and strategic skills. With over 15 years of experience in brand building, agency management, and integrated multi-media, she has a proven track record of elevating brand awareness and driving revenue for global brands.
A native New Yorker, Christine Su is passionate about bringing brands to life through impactful brand partnerships, social media engagement, and 360 experiential event executions. She excels in strategic integrated planning, media planning across various platforms, and managing communications and PR outreach efforts.
Christine Su's educational background includes studies at Brooklyn Technical H.S. and a Bachelor of Arts in Marketing and Economics from New York University.
Her professional journey includes roles such as Co-CEO/Partner at The Lede Company, Senior Director of Global Communications at Converse, and Senior Marketing Executive at Havaianas USA. She has also held positions at The Narrative Agency, SuYoon Footwear (which she founded), adidas originals, Complex magazine, M.London/Rocawear/Pepe Jeans LLC, and Sony Pictures Entertainment.
Christine Su's areas of expertise encompass brand building and management, agency management, media planning (print, digital, and out-of-home), communications and PR outreach, impactful brand partnerships, social media and digital platform strategies, as well as 360 experiential event executions.
Highlights
Epic job alert! I'm hiring a Director of Product, Homepage and Discovery to lead the teams reinventing eBay's homepage and browsing experiences.
People come to eBay to shop for what they love - whether they’re Gen Z thrifters, sneakerheads, or trading card aficionados. They tell us: “eBay should really know me by now,” and we agree! When shoppers come to eBay Homepage or any landing surface, we should already know all about what they love most.
This product leader will lead teams building a lovable, personalized eBay that's vibrant and entertaining, inspires discovery, and is community forward - starting with the Homepage and unifying the eBay browsing experience anywhere a shopper meets eBay. Oh, and you'll build leading edge Gen AI and ML products in service of a great mission - growing the circular economy and empowering small businesses. Come build the future of recommerce with us!
https://lnkd.in/gNSfzhU9
#productleadership #greenjobs #recommerce #circulareconomy #genAI #machinelearning #personalization
To everyone out there, take heart. You are as great as you were nine months ago, if not better - more seasoned, resilient, wiser.
The scarcity view: tons of top-caliber applicants competing for each role open in tech right now. Adjust your expectations down for what you can get.
The abundance view: the amount of world class talent and mindshare currently freed to pursue something other than corporate goals is breathtaking. An exhale of resting minds and opening hearts, from a decade of talent hoarding in tech, re-seeding the ecosystem. Adjust your expectations up for what's to come.
At least daily, I see once-in-a-career leaders that I would do anything to work with, stepping back and reflecting on who they are, what they value, and how they want to be in this life. The amount of brilliance and innovation that is going to come from this period of transition is going to surpass all of our imaginations.
#techforgood #ecosystem #reset #innovation #leadership #pause
