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Christopher Bazley

Passionate Evangelist for Digital Engagement in Cultural Heritage and The Arts

Christopher Bazley is the Head of Global Partnerships at Smartify, a platform focused on enhancing digital engagement in the art and culture sector. He has over 20 years of experience collaborating with some of the world's most prestigious museums and cultural attractions, positioning him as a recognized expert in mobile interpretation within the global cultural arena.12

In his role at Smartify, Bazley is instrumental in developing partnerships that aim to make world-class digital engagement more accessible and affordable for cultural institutions. His work emphasizes the importance of leveraging technology to enhance visitor experiences at museums and galleries.13

Highlights

Mar 6 · linkedin

What KPIs do you have for measuring the success of your audio guide?  Do you even have KPIs for digital engagement?  At Smartify we help you develop the right metrics to ensure your audio guides are doing everything they should to pull their weight.  Doing this for one of the major exhibitions currently partnering with Smartify has been one of the things Thanos Kokkiniotis and I have been working on this week.

We work with our partners on those commercial cases:  looking at what take-up rates are realistic for the kind of experience and kind of venue.  We provide weekly and monthly analysis that compares actuals with forecasts - and dedicated, customised strategies with concrete actions to maximise take-up rates and commercial performance.

Is your audio guide a critical success?  How do you know?  Smartify gives you the data so you can make that call:  Know the completion rates: for the whole tour, and for individual stops.  What are visitors missing?  What do they love? We can even drill that down to what kinds of visitors are engaging with which stops: by gender, age, geography.  And our easy-to-use CMS enables quick and nimble course-corrections to make the tour more relevant for your visitors.

This all leads to getting a great Net Promoter Score (NPS) for your guide.  Your target?  9 out of 10.  Want to know how to get there?  Get in touch and we’d be delighted to show you! #smartify #audioguide #nps #museum #digitalmuseum #culture #culturalengagement #audiotour

Feb 22 · linkedin

In recent months at Smartify, Anna Lowe and I have traveled to cities as diverse Sydney, Dublin, Cincinnati, London, and rural Oxfordshire to train onsite teams on efficient BYOD audio guide distribution.   Smartify has become the preferred solution for many high-traffic exhibitions worldwide, serving thousands of visitors daily across multiple locations. And in just one of those locations, more than 57,000 people have purchased their audio guide on Smartify.   With onsite teams managing numerous responsibilities, speed is crucial in delivering the audio guide. Achieving an average time of just three seconds to get the entire tour on the visitor's phone has had a significant positive impact on visitor flow, reducing wait times and allowing teams to focus on other tasks.   Our onsite training program caters to individuals of all backgrounds, from volunteers to Gen Z museum professionals. If you're interested in combining cutting-edge visitor experiences with top-notch visitor service, reach out to us at https://lnkd.in/d4neznS3
#audioguide #audiotour #smartify #museumtech #musetech #byod #museums #heritage #artsandculture

Related Questions

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Christopher Bazley
Christopher Bazley, photo 1
Christopher Bazley, photo 2
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Location

Stadt Hamburg, Hamburg, Germany