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Christopher Benyarko

Executive Vice President, Direct-to-Consumer at National Basketball Association

Christopher Benyarko is the Executive Vice President of Direct-to-Consumer at the National Basketball Association (NBA).4 He has held this position since January 2020.4 Benyarko has a long-standing career with the NBA, having worked in various roles within the organization since October 2003.4

Benyarko's educational background includes a Bachelor of Science and a Masters of Engineering in Electrical and Computer Engineering from Cornell University.4 His career at the NBA has seen steady progression through multiple positions, including:

  • Senior Vice President, Direct-to-Consumer (2018-2020)
  • Vice President, Digital Products and Emerging Technology (2014-2018)
  • Senior Director, Interactive Services (2010-2014)
  • Director, Digital International Products & Operations (2008-2009)
  • Senior Manager, Digital Development & Production (2007-2008)
  • Manager, Interactive Services (2005-2007)
  • Team Development Coordinator, Internet Services (2003-2005)4

In his current role, Benyarko is responsible for the NBA's direct-to-consumer offerings, including the NBA App and NBA League Pass.1 He has been instrumental in launching and developing the league's digital platforms, focusing on personalization and enhancing fan engagement through technology.15

Benyarko is recognized as a leader in sports business, having been named to Sports Business Journal's Forty Under 40 list in 2019.23 His expertise lies in digital product development, emerging technologies, and creating innovative fan experiences in the sports industry.15

Highlights

Mar 19 · sportsvideo.org
How Technology Is Changing the Way Fans Discover and Consume ...
NBA innovating fan experience through NBA App
NBA innovating fan experience through NBA App
Chris Benyarko - Sports Business Journal Events
Sep 27 · nba.com
NBA launches reimagined app, a destination for NBA fans of every ...
Forty Under 40: Christopher Benyarko - Sports Business Journal
Forty Under 40: Christopher Benyarko - Sports Business Journal

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Christopher Benyarko
Christopher Benyarko, photo 1
Christopher Benyarko, photo 2
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Location

New York, New York, United States