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Christopher 'Che' Mott
Enable New Market Growth | Next Industry focus group Spring 2024
Christopher 'Che' Mott is the General Manager for North America at PHENOGY AG, a company focused on leveraging technology for business growth. His role involves helping tech companies enhance their operations and expand their presence in the North American market. Mott is recognized as a valuable asset for organizations seeking strategic growth and innovation.12
His professional background includes extensive experience in business development and management, positioning him as a key figure in driving PHENOGY's initiatives in North America.
Highlights
Index Ventures just published a book looking at 200 companies that grew to 1k employees. And 3 years ago published an impressive How To guide on expanding to the US from Europe https://lnkd.in/erH-VC2Q. Since hosting Index in 2014 we've been codifying those practices for New Market Growth so Founders can re-use them on Venture Cloud using AI at http://globalventure.com.
#GrowwithAI #VentureCloud #ArtificialIntelligence
European Funds can help their companies build a US channel. https://lnkd.in/grVs_ZQX
Thanks Jan Bocian, Andrzej Zackiewicz & Managing Partner Piotr Fiedor of RDS Fund ltd. & it's 20 health-related portfolio companies, like Bethru (w Michał Hertel), Rekruteo.pl (CPO Michał Klincewicz) & Get Care Today led by Marek Ciesla, MBA. And participation like Nicholas Coutts from London.
Venture Cloud recently joined the Warsaw Stock Exchange (GPW), RDS Fund and experts from the Polish ecosystem. We spoke about how to leverage international markets as a B2B Fund in Europe. And what has changed in the last two years. New markets mean new data. New data means metrics and qualitative insights.
It's not uncommon for B2B growth companies to derive a significant portion of their revenue from new markets or new business, depending on factors such as Industry, Market Saturation/Competition, Sales and Marketing Strategies, Product Lifecycle and Geographic Differences.
Companies expanding into new regions or countries may see a significant portion of their revenue coming from these new markets.
But they should test first. Founders can quickly engage a market like the US, then adapt their messaging for Execs in another market, record a message that will land well and build a campaign around it. Then collect more feedback. This maneuver any B2B fund can use to get their companies learning and adapting based on direct market engagement, but without spending a million on expansion.
Think of the quantitative metrics you want to collect so show growth, investment, or acquisition readiness.
And think of the qualitative insights you get when you talk with an expert or target customer in an important market.
Then take both and translate into clear actions for each department lead -- marketing knows what to write, sales how to avoid objections and product what to build to meet the market where it is.
And serendipity deals come out of market discovery, it timing is right.
Generative AI means better market insight. Even Private Equity is seeing the step change in analyzing growth potential of their scouting and growth efforts. And dialing in on the exit options.
Using experts within the network of the startup, the fund or partners, a company today can learn faster. And gain command over their operating metrics related to growth. That builds confidence in the founders, support from their investors. That creates a higher threshold for risk taking, and gets people rowing in the same direction. That is what leads to breakthroughs. And new market success.
If the feedback is tepid, there is work to be done...don't waste money on expansion without primary validation in the era of #GenAI. "Engage the market" maneuver is cool since it's hard to work in a vacuum and you don't need to.
#GrowwithAI #Channelsales #GenerativeAI
