Suggestions
Christopher Coggan
CMO at Paradox Solventless, Multi-talented Artist and Scientist
Christopher Coggan is the Chief Marketing Officer (CMO) at Paradox Solventless, a company based in California that specializes in solventless cannabis concentrates. He has held this position since February 2022 and is also involved with Greenbird Distribution, a cannabis distributor.
Coggan's professional background is diverse; he describes himself as an artist, scientist, published writer, award-winning designer, songwriter, performing artist, speaker, surfer, photographer, and world traveler. His career reflects a blend of creativity and business acumen, with a strong emphasis on marketing and branding within the cannabis industry.1
Before his current role, Coggan founded and managed several businesses, including Cream Coffee Bar and Neighbourhood Boutique. He has also been involved in various creative projects, such as developing websites and immersive marketing campaigns for different industries.1 His extensive experience in marketing and entrepreneurship has contributed significantly to his role at Paradox Solventless.
Highlights
Telling the stories of real people representing a good product is your kerosene, everything else is just fodder for the fire.
With one exception…Social Media.
Social Media is the platform of amplification for those stories described above. Possibly the most important piece of this puzzle. Without a comprehensive strategic effort here, none of these expenses make any sense whatsoever. If you can’t amplify those costly traditional marketing efforts, they will never be worth the cost. Unless those authentic acts and efforts can be shared with the masses, they lose relevance, privy to all but a limited audience.
My previous company, Therapy Tonics & Provisions, made so many efforts, extended ourselves in so many committed and authentic ways. We improved the quality of peoples lives through our products, we created a stepping stone for careers, we educated both customers and regulators alike.
Yet those efforts went mostly unknown and unappreciated.
In retrospect, the reason they flew under the radar wasn’t because they lacked heart, or passion, or conviction. It was because they lacked amplification.
If you only knew…
#historyofcaliforniacannabis #artofinfusion @nyse_one @passtheparadox #guerillaone #chriscoggan #cannabismaven
I’m happy to share that I’m starting a new position as Chief Marketing Officer at Paradox Solventless!
