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Christopher Feo
CRO - Investor - Advisor
Christopher Feo is a seasoned commercial and strategic-partnership executive adept at identifying and expanding new revenue streams and businesses worldwide. With a vast professional background, he has led teams and collaborated with clients in various industries across the US, UK, Singapore, and Tokyo.
Educationally, Christopher attended Hull High School and pursued a Bachelor's degree in Communication and Business Studies from the University of Rhode Island.
His career highlights include roles like SVP of Sales at Experian Marketing Services, Advisor at Analytic Partners and SalesScreen, Chief Revenue Officer at Tapad (acquired by Experian for $280M), and SVP Global Sales & Partnerships at Tapad (later acquired by Telenor for $360M). Additionally, he has held advisory positions at Circulate.com, Inc, TripleLift (acquired by Vista Equity), and has had various senior sales and business development roles at Tapad, YuMe, Urgent Group, and Success Factors.
Christopher Feo's expertise spans CPG, financial services, retail, travel, agencies, and technology platforms, particularly in programmatic buying and data landscapes, making him a versatile professional with a wealth of experience.
Highlights
Experian Marketing Services + #commercemedia #retailmedia = natural fit for our #ConsumerSync Identity suite and #ConsumerView audiences.
The results show that the addressability of their first-party shopper data increased by almost 300% across their owned and operated platforms and programmatic activation channels.
This is the same benefit we have seen with our products being natively embedded across the #buyside, #sellside, and #ctv for the past decade -- great to see our continued expansion into additional high growth channels.
Find more about our launch here:
- https://lnkd.in/eskqt_M7
cc Greg Koerner Anne Passon, MBA Kimberly Gilberti Scott Kozub
With #canneslions on the horizon, we are thrilled to announce the launch of a series of new products and innovations focusing on #identity, #audiences, and #outcomes across Experian Marketing Services.
Our first unveiling is our #cookieless onboarding solution, with design partners The Trade Desk Magnite and L2 facilitating the seamless transfer of not only our own #data but also that of our #partners across the ecosystem. Build on the backbone of our #graph that’s already licensed by over 300 companies, we are eager to introduce this product to enhance #connectivity and #addressability across #display #mobile #ctv.
For more details, check out:
https://lnkd.in/erJc2Vq6
Interested in delving deeper? Feel free to drop me a message directly or arrange a meeting with us next week to explore further!
