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Christopher Hogg

Chief Revenue Officer (CRO)

Christopher Hogg is an investor at FirstPartyCapital, where he has been involved since 2024. In addition to his role at FirstPartyCapital, he serves as the Chief Revenue Officer at Lotame, a position he has held since 2022. Hogg has extensive experience in the digital infrastructure sector, previously serving as the EMEA Managing Director at Lotame since 2014.1

His professional background includes significant leadership roles in investment management and digital infrastructure, highlighting his expertise in these areas.

Highlights

May 21 · linkedin

Lotame is a proud sponsor of The Martech Weekly's Martech World Forum series in 2024! 🌏 First stop: Melbourne, June 5-7 at Sofitel.

Fuel up for success on-site with Lotame: ☕ Caffeinate at The Future Brew coffee cart 💬 Conversate during our interactive workshop session 🤝 Collaborate in our lounge with industry experts

Learn more here 👉 https://lnkd.in/eGe5RDQ6

Hope to see you there! #MWF #Lotame

Jan 30 · linkedin

Does good news travel as fast as bad? We’ll see!

The Advertising Association and WARC Expenditure Report, along with the recently released IPA #BellwetherReport, offers evidence of substantial growth in UK #adspend during the latter half of 2023. Additionally, indications of global adspend will surpass $1tn for the first time in 2024.

In even better news, two key reasons why 2024 could be a pivotal year for #advertisers:

🏅Cultural events Large events such as the Summer Olympics, UEFA EURO 2024 (c'mon England) and the likelihood of a General Election, present enormous opportunities to connect with highly engaged audiences.

📺 TV  Anticipate growth particularly in TV advertising through traditional, linear broadcast and streaming channels with the launch of Amazon Prime’s ad tier. Amazon has all the makings of crushing CTV thanks to its library and audience scale, but don’t count out other streaming services yet.

What are your key takeaways from the findings on why 2024 holds significance for advertisers?

Related Questions

What are Christopher Hogg's main responsibilities at FirstPartyCapital?
How did Christopher Hogg transition from Bayview Asset Management to FirstPartyCapital?
What is Christopher Hogg's background in digital infrastructure?
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How has Christopher Hogg's role at Lotame influenced his work at FirstPartyCapital?
Christopher Hogg
Christopher Hogg, photo 1
Christopher Hogg, photo 2
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Location

United Kingdom