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Christopher Jerard

VP, Marketing @ Outside | Leading year two of Outside Festival & Summit | Founder/CEO at ROAM/Inkwell Media

Christopher Jerard is the Vice President of Marketing at Outside Inc., a company focused on outdoor lifestyle and media.13 With 30 years of experience in the outdoor business and media industry, Jerard leads experiential marketing initiatives that align with Outside's mission to inspire people to spend time outdoors.12

Key Responsibilities

  • Oversees various marketing areas, including experiential and event marketing3
  • Leads the development of the Outside Festival, a major outdoor industry event in Denver1
  • Drives projects that promote outdoor culture and establish Outside Inc. as an industry leader1

Professional Background

  • Founder and CEO of ROAM/Inkwell Media before joining Outside
  • Extensive experience in content marketing and outdoor industry4
  • Educated at the University of Colorado Boulder2

Notable Projects

Jerard has been instrumental in developing the inaugural Outside Festival, scheduled for May 31-June 2, 2024. This event aims to celebrate outdoor enthusiasts, bring together industry leaders, and showcase Colorado as a hub for outdoor recreation.1

Christopher Jerard's role at Outside Inc. involves creating innovative marketing strategies that encourage people to embrace outdoor activities and lead healthy, connected lives.

Highlights

May 15 · linkedin

Great day in Civic Center park with Jared Polis Conor Hall Jonathan Dorn Backbone Media Malik Martin Adaptive Adventures for a preview of the first inaugural Outside Festival. Just 16 days away!

Hard to believe after 12 months of work we're almost there - but couldn't be more excited about the results so far. Hope to see a lot of familiar, and new, faces!

Groundswell Experiential Superfly Outside

Apr 17 · linkedin

45 days! 6 weeks! It's almost here. A year in the making. So much hard work by so many - driven by a vision and a mission to Get Everyone Outside.

This is going to be an incredible gathering. Music, Films, Gear, Ideas, Panels and Presentations, Food Trucks, Yoga, Climbing walls, Cold Plunges, Art, Brands... it's going to be a celebration and a spectacular weekend in the park. The first of many! Hope to see you there. Outside + Colorado Outdoor Recreation Industry Office + Groundswell Experiential + Superfly + VISIT DENVER, The Convention & Visitors Bureau

Reach out if you have questions. For real.
https://lnkd.in/g5W_VfXx

Related Questions

What are some of the key projects Christopher Jerard has led at Outside?
How did Christopher Jerard transition from ROAM/Inkwell Media to Outside?
What inspired Christopher Jerard to pursue a career in outdoor marketing?
How does Christopher Jerard's background at the University of Colorado Boulder influence his work at Outside?
What are the core values that Christopher Jerard emphasizes in his marketing initiatives?
Christopher Jerard
Christopher Jerard, photo 1
Christopher Jerard, photo 2
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Location

Boulder, Colorado, United States