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Christopher T. Lawson
Founder of Technician Find and Digital Marketing Strategist
Christopher T. Lawson is a prominent figure in the automotive industry, specializing in helping independent automotive and diesel repair shops find qualified technicians. Here's a brief overview of his professional background and accomplishments:
Professional Role
Christopher T. Lawson is the founder of Technician Find, an Oceanside, California-based automotive recruiting firm.3 He hosts the Technician Find Office Hours podcast, where he provides insights and advice on recruiting technicians for auto repair shops.24
Expertise
Lawson is known for his expertise in:
- Social media and digital marketing strategies for automotive businesses
- Recruiting technicians using social media
- Increasing profitability for independent general auto repair and diesel repair shops2
Career Highlights
- In 2017, Lawson gave a social media presentation in Burbank, California, which led to a significant shift in his career focus towards helping auto repair shops find technicians.1
- He developed a proprietary 8-step Technician Find process, which has been successful in placing over 100 technicians for 76 independent automotive and diesel repair shops.1
- Lawson founded Technician Find in 2018, which has since become a trusted resource in the industry.5
Industry Involvement
- He is actively involved in industry trade associations and has conducted extensive research, including interviewing hundreds of technicians, shop owners, and managers.1
- Lawson is a speaker at industry events, such as AAPEX 2024, where he shares his insights on technician recruitment.3
Approach to Technician Recruitment
Lawson's approach focuses on creative advertising, efficient follow-up systems, and understanding the unique challenges of recruiting in the automotive industry. He emphasizes the importance of targeting the 75% of technicians who are open to new opportunities but not actively job hunting.1
Christopher T. Lawson has established himself as a go-to expert for automotive repair shops struggling with technician recruitment, offering both hands-on services and training programs to address this industry-wide challenge.14
Highlights
[PODCAST] 7 Mistakes to Avoid and Find the Right Techs Faster!
I had a great chat with Rick Selover on his podcast Mind-Wrench about finding technicians.
Rick is a great guy and he's also a coach so he knows how to ask the right questions to get you thinking in terms of results.
Here's a sneak peek of what we covered:
🔧What is the most important thing that you can mention in your ads no matter what position you are hiring for? 🔧How can you create help wanted ads that deliver the right message to prospective employees? 🔧How do you tell a story about your shop that attracts technicians? 🔧 How do you find techs who are employed and aren't actively looking for work? 🔧 What does it take to be successful finding technicians on social media? 🔧 Why is throwing more money at job boards a losing proposition? 🔧 What is the best way to make sure that you don't find yourself in a pinch when an employee quits on you? 🔧 And much more...
Click on the link below and give it a quick listen. I promise, it will be a good use of your time.
Warmest regards,
-Chris
https://bit.ly/3TOowod
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MAKE #smallbusiness #entrepreneur #solopreneur #business
