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Christopher Owens

Strategist / Educator / Drummer

Christopher Owens is the Brand Planning Group Head at The Richards Group (TRG), where he has been a key figure since 2000. He is recognized for his extensive experience in brand strategy and education within the advertising industry.

Background and Education

Owens hails from Columbus, Ohio, and pursued his education at the University of North Texas, earning a Bachelor of Fine Arts in Language and Communications. He later attended the Miami Ad School, where he graduated at the top of his class from their Account Planning Boot Camp, which has significantly shaped his career in advertising.12

Career Highlights

  • Strategic Leadership: At TRG, Owens has provided strategic guidance for a diverse array of brands, including Alfa Romeo, Sub-Zero, and Patrón Spirits. His work has earned him several accolades, including an Effie Award.14
  • Educator: He is also heavily involved in education, serving as a faculty member for the Miami Ad School's Strategy Boot Camp and as a visiting lecturer at institutions like Southern Methodist University and the University of Texas at Austin. His commitment to teaching spans over 17 years.12
  • Industry Contributions: Owens is active in industry events, serving as head juror for the Jay Chiat Awards, which celebrate strategic excellence in advertising. He emphasizes the importance of collaboration and effective communication between creative teams and clients.24

Personal Interests

Beyond his professional pursuits, Christopher is a musician and former drummer for a ska band called The Grown-Ups. He continues to engage with music through various projects while balancing his roles as a strategist and educator.13

In summary, Christopher Owens combines a rich background in brand strategy with a passion for education and creativity, making significant contributions to both his agency and the broader advertising community.

Highlights

Mar 29 · linkedin

Our Winter 2024 virtual Miami Ad School Strategic Planning Boot Camp session just concluded with Top Dog-style honors going to the talented #strategy pitch team (in alpha order) of Geethika Bathini (#opentowork), Hunter Coughlan (#opentowork), and Ashlyn Doucet (LERMA/), who partnered with creative team Micaela Cedillo and Christian Ramos.

Their final pitch for our fantastic class client, Antoine Baduel of Radio FG, grabbed the highest marks from our faculty teaching team of Alicia Fisher Damiano, Nancy Chang, Jose Benitez, and Craig S..

Congrats to the entire graduating class, including Rose Gittelson (T&P𝑚), Nora Grubb, Hannah Kozieja, Dunia Mando, Sofía Posada, Karla Römer, Quinn Turner, and Olivia Weiner, who brought a range of research techniques, insights, and storytelling to every weekly brief, including the final pitch.

The success of this program would not have been possible without our LIVE guest lecturers, who helped make this session world-class. In order of appearance, Merc Heredia-Ferran (72andSunny), Theophilus Wells IV, JOX Petiza (EssenceMediacom), Whitney Bryan (The Gate New York), 🍣 Rob Estreitinho (Salmon Labs), Lindsey Wehking (Nonfiction Research), Baiba Matisone (Planning Folklore), and Kelsey Damon (Publicis Groupe).

Shout out to our Week 10 career planning panelists for donating their time and advice: Leigh Smith (Pereira O'Dell), Danica Johnson (freelance), Kalista Balagia, MA (Dieste Inc.)

The next cohort begins on April 1, 2024, and runs for ten weeks straight. For more information, please see the link in the comments.

#lifelonglearning #strategicplanning #accountplanning #strategy #adschool

Related Questions

What inspired Christopher Owens to transition from music to advertising?
How has Christopher Owens' experience in Tokyo influenced his career?
What are some of the notable brands Christopher Owens has worked with at TRG?
How does Christopher Owens balance his role at TRG with his teaching and music career?
What makes Christopher Owens' approach to brand strategy unique?
Christopher Owens
Christopher Owens, photo 1
Christopher Owens, photo 2
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Location

Dallas, Texas, United States