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Christopher Regan
Strategic & Agile Digital Marketing Professional; Tactical Analytics, Search & SEO, IA/Content; NLP, KGs; RDF/SPARQL, Schema; Google CrUX | Finance, Securities, Banking, Medical & Healthcare
Christopher Regan, a seasoned digital marketing professional, possesses a wealth of experience in providing end-to-end digital marketing solutions to local and international enterprises across different sectors such as Health & Life Sciences, Finance, Real Estate, Travel & Hospitality, Automotive, and more. With an unwavering commitment to achieving results by applying the best marketing practices, Christopher is an expert in Semantic SEO (JSON-LD, RDF), Content/IA, LOD, Programmatic SEM, Machine Learning & Knowledge Graphs marketing. He has honed his skills working with Fortune 500 companies such as Johnson & Johnson, American Express, and Goldman Sachs, to mention a few.
Christopher's digital marketing journey began as a volunteer instructor at The Pennsylvania New Media Association, where he taught HTML. He later became Digital Marketing Lead for CPM/CPA/CPL/CPC SEM, Web Analytics, and SEO for Infonautics' eLibrary. He has held several other management positions in organizations such as US Interactive, Caliber Media Group, NADAguides.com, and TK Carsites/KPA, among others. Also, he has provided digital marketing consultancy services to Morningside and Omnific Advertising.
Christopher's educational background includes a High school diploma from The Putney School and a BA from the University of Pennsylvania.
Furthermore, Christopher is an experienced advisor, mentor, and volunteer in digital marketing. He has served as a mentor for Business Mentor NY and Analysis Exchange. He also held executive positions at Thematix, TEDxOrangeCoast, and The Lease Outlet. Besides, Christopher has a keen interest in digital technologies such as SEO/SEM, Analytics, Schema, RDF, FIBO, JSON-LD, LOD, and others.
Highlights
GA4: "In order for Google Analytics 4 to not have a similarly limited shelf life, it needed to present an alternative to cookie-based methods of attribution. Fortunately, GA4’s new “event-based” data model is a significant step in this direction, as are the additional insights provided by machine learning." -Econsultancy, Three Whiskey, DemandMore, Centaur Media Plc #analytics #analyticstools #googleanalytics #machinelearning #attribution #GA4 https://lnkd.in/g8zzYdc
"In 2020, the architecture du jour is a data lake with real-time data availability and stream processing, with the goal of ingesting, enriching, transforming, and serving data from a centralized data platform. [Yet], for many organizations, this type of architecture falls short in a few ways...". -Monte Carlo #dataprovenance #datalineage #metadata #semanticdata #ETL #datsmeshes https://lnkd.in/gPFemB3
