Sign In

Christopher Shields

Digital Marketing Leader • eCommerce • Customer Acquisition • Product Management

Christopher Shields is a marketing professional with extensive experience in e-commerce and digital marketing. He served as the Director of Demand & Marketing at Mars from May 2019 to July 2021.1 In this role, he:

  1. Led marketing, customer service, and technology teams for a direct-to-consumer vitamin and supplement brand.
  2. Served on the business leadership team and oversaw annual operational plans and 3-year strategy development.
  3. Achieved significant growth, including a 54% year-over-year increase in e-commerce sales in 2020.
  4. Improved marketing efficiency, capturing a 300% increase in Return on Ad Spend (ROAS).
  5. Overhauled the brand and go-to-market strategy, including updating personas, KPIs, and channels.
  6. Launched new products, with the flagship Memory+ accounting for 60% of sales within four months.1

Currently, Christopher Shields is the Vice President of Marketing at Double Wood Supplements, a position he has held since August 2023.1

Highlights

ETSU releases names of spring graduating class | News | johnsoncitypress.com - Johnson City Press (subscription)
Exercising Judgment: The Psychology Of Fitness - Science Daily (press release)

Related Questions

What were Christopher Shields' key achievements at Mars?
How did Christopher Shields' role at Mars differ from his roles at other companies?
What strategies did Christopher Shields implement at Mars for growth and efficiency?
What was the impact of Christopher Shields' leadership on the Mars team?
How did Christopher Shields' experience at MegaFood prepare him for his role at Mars?
Christopher Shields
Christopher Shields, photo 1
Christopher Shields, photo 2
Add to my network

Location

Washington, District of Columbia, United States