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Cindy D.

Vice President - Skincare, Wellness + Tech Merchandising at SEPHORA N.A.

Cindy Deily is the Vice President of Skincare Merchandising at Sephora, where she has worked for over 18 years. She has been a key figure in driving strategic growth across various categories at Sephora, including Clean at Sephora, skincare, hair, bath & body, sun care, wellness, CBD, and intimate care.

In her role, Deily has managed over 100 brand partnerships and played a crucial part in nurturing emerging brands to achieve industry success, such as Drunk Elephant, Tatcha, and Youth to the People. She is recognized for her contributions in establishing skincare and haircare trends and innovations in the US prestige beauty market.

Some of Deily's notable achievements include:

  1. Spearheading Sephora's expansion into sexual wellness in February 2022, which received strong industry and customer response.1
  2. Overseeing the Clean at Sephora program and the sustainability initiative Clean + Planet Positive.1
  3. Being named to the 2022 Glossy 50 List, which recognizes beauty industry changemakers.2

As of January 2025, Deily has transitioned from her role at Sephora. In April 2023, she announced the launch of View from 32, a strategic advisory firm she co-founded with two partners.3

Highlights

Sep 14 · linkedin

In our Artemis Era ❤️ 🙌

Nov 14 · linkedin

The launch of the Sexual Wellness category was a long time in the making, and once it was live I heard from so many people in the industry how meaningful it was to have the category acknowledged and “mainstreamed” by Sephora. We have an amazing leadership team who always supports us in pushing the boundaries and trying new things. Also thrilled to have our collective efforts around sustainability acknowledged by the Glossy team. My name happens to be on this award but like most things, this was a true team effort. Big props to Niamh Larson Gea Gurun Marina Adam Mili Dutt Reddy Stefanie Schneemann and many more for working so passionately to bring this to life. And an especially huge acknowledgment to the ultimate category cheerleader Shelley Dela Cruz, whose maturity, professionalism and persistence were instrumental to pushing this project forward. Thanks to Glossy for the acknowledgment and the opportunity to talk about our work!

Watch this space, there’s lots more to come! #goodvibes

Related Questions

What are some of the key brands Cindy Deily has partnered with at Sephora?
How has Cindy Deily's role evolved over her 18 years at Sephora?
What was the impact of Cindy Deily's leadership on Sephora's expansion into sexual wellness?
Can you share more about the Clean at Sephora program and its success?
What are Cindy Deily's future plans for Sephora's skincare and wellness categories?
Cindy D.
Cindy D., photo 1
Cindy D., photo 2
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Location

San Francisco, California, United States