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Cindy Gustafson
SVP of Global Marketing at WW (formerly Weight Watchers)
Cindy Gustafson is a seasoned marketing executive currently serving as the Chief Marketing Officer at BARK, Inc., a company known for its subscription services like BarkBox. She joined BARK in May 2022 after holding the position of Senior Vice President of Global Marketing at WW International, Inc. (formerly Weight Watchers) from July 2018 to June 2022. During her tenure at WW, she was instrumental in modernizing the brand and expanding its global marketing practices.123
Professional Background
Gustafson has over 20 years of experience in marketing and brand strategy, having worked with prominent companies such as:
- Nike
- American Express
- Jaguar/Land Rover
- Unilever
- Booking.com
Before her role at WW, she was the Chief Strategy Officer at Mindshare, where she led various initiatives that integrated media and brand development.4 Her expertise encompasses a wide range of areas including full-funnel media planning, influencer marketing, and performance marketing strategies.12
Achievements
At WW, Gustafson was recognized for her efforts to diversify the consumer base and enhance performance marketing initiatives. She played a key role in building the company's global marketing practices during her four-year tenure.23 Her leadership is characterized by a focus on creating lasting connections with consumers and driving growth through innovative marketing strategies.
Current Role
As CMO at BARK, Gustafson is responsible for overseeing the company's marketing organization and developing strategies to unify the brand across various product categories while focusing on expanding its presence in the food sector.13 Her passion for dogs and commitment to enhancing customer experiences are central to her approach in this role.
Cindy Gustafson's career reflects her dedication to brand building and strategic marketing, making her a notable figure in the industry.
