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Cindy Gustafson

SVP of Global Marketing at WW (formerly Weight Watchers)

Cindy Gustafson is a seasoned marketing executive currently serving as the Chief Marketing Officer at BARK, Inc., a company known for its subscription services like BarkBox. She joined BARK in May 2022 after holding the position of Senior Vice President of Global Marketing at WW International, Inc. (formerly Weight Watchers) from July 2018 to June 2022. During her tenure at WW, she was instrumental in modernizing the brand and expanding its global marketing practices.123

Professional Background

Gustafson has over 20 years of experience in marketing and brand strategy, having worked with prominent companies such as:

  • Nike
  • American Express
  • Jaguar/Land Rover
  • Unilever
  • Booking.com

Before her role at WW, she was the Chief Strategy Officer at Mindshare, where she led various initiatives that integrated media and brand development.4 Her expertise encompasses a wide range of areas including full-funnel media planning, influencer marketing, and performance marketing strategies.12

Achievements

At WW, Gustafson was recognized for her efforts to diversify the consumer base and enhance performance marketing initiatives. She played a key role in building the company's global marketing practices during her four-year tenure.23 Her leadership is characterized by a focus on creating lasting connections with consumers and driving growth through innovative marketing strategies.

Current Role

As CMO at BARK, Gustafson is responsible for overseeing the company's marketing organization and developing strategies to unify the brand across various product categories while focusing on expanding its presence in the food sector.13 Her passion for dogs and commitment to enhancing customer experiences are central to her approach in this role.

Cindy Gustafson's career reflects her dedication to brand building and strategic marketing, making her a notable figure in the industry.

Highlights

Cindy Gustafson Joins Bark as CMO - Brand Innovators
May 17 · retaildive.com
Bark taps former Nike, Weight Watchers exec as chief marketing officer
Marketing leader joins BARK to support pet food expansion
May 11 · adweek.com
Bark Gets a New Chief Marketing Officer - Adweek

Related Questions

What were Cindy Gustafson's key achievements at WW (formerly Weight Watchers)?
How did Cindy Gustafson contribute to the growth of WW's global marketing practice?
What strategies did Cindy Gustafson implement at WW to modernize the brand?
How did Cindy Gustafson's experience at Nike influence her marketing approach at WW?
What challenges did Cindy Gustafson face while leading WW's global marketing efforts?
Cindy Gustafson
Cindy Gustafson, photo 1
Cindy Gustafson, photo 2
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Location

Larchmont, New York, United States