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Cindy Liu

General Manager

Cindy Liu is an accomplished professional with a diverse background in product management, marketing, and business development.

She pursued her education at top institutions, including Methodist Ladies’ College in Melbourne and the University of Melbourne, where she studied Commerce and Arts with a focus on Economics, Marketing, and Psychology.

Cindy Liu's career highlights include holding key executive positions such as Global Head of Product, General Manager Merchandise, and Category Business Manager at 2XU, a prominent sportswear company.

Prior to her roles at 2XU, Cindy Liu demonstrated her expertise in product management and marketing as a Product Manager/Buyer at Snooze and as a Trade Marketing Manager at Heat Group.

She also honed her skills in business development and advertising during her time as the National Business and Advertising Manager at Calvin Klein Underwear Australia.

Cindy Liu's analytical capabilities and financial acumen were further refined during her tenure as an Analyst Planner at Calvin Klein Underwear Australia and as an Analyst at Deloitte Touche Tohmatsu.

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Location

Melbourne, Australia