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Claire Courtis
Content and Personalisation Manager at Medibank
Professional Background
Claire Courtis is an accomplished marketing professional with extensive experience in the sports, health, and fitness industries. Her career trajectory showcases a remarkable progression from entry-level marketing roles to leadership positions, where she significantly contributed to brand development and marketing strategy.
In her current role as the Content and Personalisation Manager at Medibank, a leading health and wellbeing company in Australia, Claire utilizes her expertise in content marketing to enhance customer engagement and drive brand loyalty. Her passion for health and wellness, combined with her strong marketing skills, enables her to create targeted content that resonates with the diverse audience Medibank serves.
Before ascending to her current position, Claire excelled as the Marketing Manager (Partnerships and Leads) at Medibank, where she was responsible for developing strategic marketing partnerships that expanded the company's reach. Her innovative approach to marketing campaigns contributed to the overall growth and visibility of the brand.
Claire’s previous roles have laid the groundwork for her exceptional marketing acumen. She has held various positions at Tennis Australia, including Marketing Activations Manager for the Australian Open, where she crafted engaging marketing strategies that attracted attendees and enhanced the viewer experience during the prestigious tennis tournament. Her earlier experiences at Nike as a Marketing Events Specialist further honed her skills in event marketing and brand activation, allowing her to work with globally recognized brands.
Education and Achievements
Claire’s educational background is as impressive as her career. She holds a Bachelor of Arts/Bachelor of Science from the University of Melbourne, while also pursuing a Bachelor of Commerce/Bachelor of Exercise and Sports Science with a focus on Sport Management and Marketing from Deakin University. Her education has provided her with a well-rounded understanding of both the creative and analytical aspects of marketing, allowing her to seamlessly integrate these skills into her various professional roles.
Claire's foundational education was completed at Methodist Ladies College, where she developed her early interests in leadership and sports. This unique combination of educational experiences has cultivated her into a multi-faceted marketer who understands the importance of both communication and strategy in reaching various target audiences.
Community Involvement
In addition to her professional accomplishments, Claire is actively involved in her community. She previously served as a Committee Member for the Women of the Melbourne Cricket Club (MCC), an initiative aimed at promoting female participation and representation in cricket. This position exemplifies her commitment to encouraging diversity and inclusion within sports organizations, aligning with her personal interests and professional pursuits.
Claire has also been involved with the YMCA, where she started her career as a Marketing Officer and Duty Manager. Her experiences at such a pivotal community organization allowed her to gain a deeper understanding of community engagement, fitness programming, and the importance of promoting a healthy lifestyle.
Throughout her career, Claire has demonstrated a continual commitment to professional growth and community engagement. Her diverse experiences and notable achievements reflect her passion for sports marketing, content development, and strategic partnerships, establishing her as a key player in her field. As she continues to innovate and grow within the marketing domain, Claire Courtis remains focused on advancing the health and wellness industry while inspiring others around her.
