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Claire Koch

International Business Director at Insight International

Claire Koch is the founder of InsightAsia, a pan-Asian full-service research agency headquartered in Singapore.1 With over 15 years of experience, she is an international market research practitioner specializing in qualitative research.2

Career and Achievements

Claire Koch founded InsightAsia in 19981, and under her leadership, the company has grown from a small boutique agency in Indonesia to a Pan-Asian full-service research company. InsightAsia now has fully owned offices and expert research teams in Indonesia, Thailand, Malaysia, Philippines, and Vietnam.1

Company Overview

InsightAsia, under Claire Koch's guidance, has become a significant player in the Asian market research industry:

  • Annual Revenue: $15.1 million (as of 2024)1
  • Employees: 109 full-time researchers across Asia1
  • Focus: Bringing a more intimate understanding of the Asian consumer context and mindset to assist clients in creating strategic and profitable solutions for the Asian marketplace1

Expertise

Claire Koch's expertise lies in:

  • Designing and managing research studies in Asia2
  • Qualitative research methodologies2
  • Developing customer insight services across Southeast Asia3

Her leadership has been instrumental in InsightAsia's growth and success in providing valuable consumer insights to clients operating in the Asian market.

Highlights

Apr 4 · linkedin

It is our pleasure to announce the appointment of Ramesh Sundararajan as CEO of InsightAsia. Ramesh has led the quantitative and analytics practice at InsightAsia for the past 17 years. He has assisted the innovation and growth of customer insight services across our 6 offices in South East Asia. Ramesh will lead our Management Council made up of Country MDs and CFO, setting the course for InsightAsia to continue to be a leading and trusted supplier of business relevant customer insight in Asia. Sajan Koch serves as Chairman and Claire Koch continues as a board advisor.

Oct 1 · linkedin

It’s a wrap! Wonderful to share 3 days with our Consumer Insight teams from around SEA. This was our 18th InsightAsia Annual Retreat - great to be back together again in Bali, sharing, learning & growing #insightasia #southeastasia #consumerinsight #userexperience #marketanalysis

Related Questions

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Experience

International Business Director at Insight International since September 2013
Founder & Owner of InsightAsia; Qualitative Research Director at Nielsen; Non Executive Director at InsightAsia Research Group

Education

BA in Communication Cultural Studies & Media from Trinity & All Saints Leeds, UK (1983 - 1986); Digital Marketing & Digital Leadership from Squared Online (2017)

Location

Greater Cambridge Area