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Claire Maynard

Head of Marketing & Growth @ Magical 🪄 | Atlassian Alumni

Claire Maynard is a seasoned professional with over 14 years of experience in building and leading Marketing & Growth teams across various domains such as Product Marketing, Content/SEO, Performance, PR, Lifecycle, and Community.

With a belief that great marketing blends science and art, Claire emphasizes the importance of data-driven decision making while also embracing creativity and unconventional approaches.

Her educational background includes a Bachelor's Degree in Psychology from San Diego State University and completing courses in Google Adwords & Analytics through Google™ Seminars for Success.

Claire has held key leadership roles in renowned organizations such as Magical, Atlassian, DataMind Marketing, cPrime, Inc., ZARZAR CORP, and Alpha Phi Sorority, showcasing her versatility and expertise in marketing, product marketing, public relations, and philanthropy events.

Highlights

May 14 · linkedin

👀 Looking for a LinkedIn & video creator extraordinaire?

Look no further than our recent contractor, Tyler Washington 🎙️

Tyler joined Magical two months ago as our Sales evangelist to help us grow our community of sales professionals on LinkedIn. Over just a short time, he’s launched our employee advocacy and brand ambassador program, increased our followers by 20%, and tripled our engagement on LinkedIn.

He also produced some hilariously fun videos - links in the comments 👇

Sadly, Magical's GTM focus is shifting and it no longer makes sense to keep Tyler’s talents full-time.

I would love to help him land his next FT gig as he has been fantastic to work with and any company would be lucky to land him.

If you’re looking for someone to run your social media, community, or creator programs, please reach out for an intro!

Here's Tyler's portfolio: https://lnkd.in/gcfE2njn

Apr 23 · linkedin

YouTube accounts for 20% of Magical's total sign-ups (with only 6 months of focus).

Not surprisingly, we’ve found visual platforms like YouTube work best for showing the value of Magical, because of course, magic is all about showing, not telling 🪄.

Below is a bit about our journey on YouTube and the tactics we’ve tried over the last two quarters. Huge kudos ➕➕➕ to Joyce on my team who has been behind the scenes navigating this program.

🚨Spoiler alert: YouTube is working but we want to go even bigger and need your help!

YouTube SEO: I have a background in SEO so of course we approached YouTube in a similar way. After all, YouTube is the second largest search engine after Google. We started our journey by creating one-off videos that were aimed at ranking for specific keywords (similar to how we rank our blogs for keywords). This worked pretty well with YouTube Search still accounting for a quarter of our overall viewers on YouTube. ⬇️ Series: Our one-off, keyword-focused videos drove viewers, but they didn’t entice them to follow for more. So we shifted part of our strategy to creating “series” around meatier topic areas where a viewer would be compelled to watch the next video (and hopefully subscribe for more). The jury is still out here. We’re still seeing higher subscriber rates for our top SEO videos vs the series but we’re early days. ⬇️ Content pillars: In the beginning, we launched a whole bunch of YouTube videos around lots of different keywords but were still having challenges getting traction for some higher volume topics because we lacked authority. Now, we’re trying to build our authority around three content pillars related to Magical’s offering and value. ⬇️ Quality>quantity: 🫵🏼 Here’s where we need your help! To build our authority, we also needed to create higher quality videos that go deeper into a topic and provide a unique perspective. We’re looking for a charismatic personality who can captivate our audience and share their expertise on Automation, Productivity, AI and more. If you that’s you or you know someone who could be a fit, please send them our way!

In just a short amount of time focusing on YouTube, we’ve made huge gains on YouTube and continue to learn how to improve.

I’m curious to hear what tactics have worked well for you on YouTube?

Claire Maynard
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Location

San Francisco Bay Area