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Claire McGuinness
Project Director at MORE
Professional Background
Claire McGuinness is a highly skilled and accomplished consultant with over 20 years of diverse experience spanning various sectors, including creative industries, social entrepreneurship, marketing, and nonprofit organizations. Born in South Africa, Claire spent 14 formative years in Greater London, UK, where she pursued her education and cultivated her passion for helping others realize their visions. After returning to South Africa in 1996, Claire founded her consultancy, Invisible Sun, through which she offers invaluable services to emerging creatives, social change agents, small, medium, and micro enterprises (SMMEs), and fellow entrepreneurs.
Her approach combines a macro and strategic perspective with a deep understanding of micro-detail, allowing her to create comprehensive business strategies and solutions tailored to her clients' unique needs. Claire's consultancy work encompasses a wide range of services, including business strategy and planning, marketing, fundraising, event production, and public relations. Her resourcefulness and ability to engage effectively with people are essential components that have shaped her success in these endeavors.
Prior to establishing Invisible Sun, Claire amassed significant experience as a marketing producer for Quirk (now known as Mirum), a leading digital marketing agency. In this role, she was responsible for overseeing new business acquisition and developing effective online business strategies. Her extensive background in sales, project management, and production has honed her skills in building and nurturing relationships, which she knows is vital for achieving meaningful results.
Education and Achievements
Claire's educational journey includes studying Business Administration and Management at Strodes Sixth Form College, as well as attending Heathside Secondary School and Strodes College in Egham and Weybridge, Surrey. Through her academic pursuits, she laid a strong foundation for understanding business principles and the dynamics of effectively managing enterprises.
Throughout her career, Claire has continuously demonstrated a commitment to social change and supporting others in their entrepreneurial journeys. Her passion for making a difference is evident in the variety of projects she has taken on and the meaningful relationships she has fostered in her community.
Achievements
With over two decades of experience, Claire McGuinness is recognized for her unwavering dedication to empowering emerging creatives and social change agents. Her ongoing work with nonprofit organizations and SMMEs highlights her ability to adapt to the ever-evolving landscape of the business world, especially in the realm of digital marketing. Claire's knack for identifying opportunities and leveraging them effectively has allowed her clients to thrive and successfully navigate their industries. Her unique blend of strategic vision and attention to detail positions her as a sought-after consultant in her field.
In addition to her consultancy work, Claire remains actively involved in community initiatives, supporting local artists and social enterprises aiming to create positive change. Her commitment to uplifting others remains unmatched, solidifying her reputation as a pillar of support in South Africa’s entrepreneurial ecosystem.
