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Claire Tomlinson
Professional Background
Claire Tomlinson is a seasoned communications and public relations professional whose career spans over two decades and multiple high-profile roles across various sectors. Currently serving as the Associate Director of Oceania Innovation at Ernst & Young (EY), Claire utilizes her extensive experience to drive innovation and strategic initiatives, making a significant impact in the region’s dynamic business environment. Her career trajectory showcases a profound commitment to enhancing organizational communication, stakeholder engagement, and innovation.
Before joining EY, Claire served as the Founder of Incrowd Consulting, where she provided expert guidance on communications and engagement strategies for clients from diverse industries. This venture underscored her entrepreneurial spirit and her dedication to fostering collaboration and innovation in public and corporate sectors.
Claire’s career also reflects significant leadership contributions in various government departments, including her role as the Senior Innovation Manager at the Department of Environment, Land, Water, and Planning. In this position, she was responsible for implementing innovative strategies that improved operational effectiveness and stakeholder engagement. Her tenure at the Victorian Department of Primary Industries was marked by multiple roles, where she progressed from Corporate Communications Manager to Senior Manager of Communications and Engagement - Transformation. In these capacities, Claire successfully led communication strategies that not only informed the public but also engaged them in meaningful ways, demonstrating her outstanding ability to connect people and information.
Moreover, Claire’s leadership extended into several pivotal roles at the Fair Work Ombudsman, where she served as the Acting Communications Director. Her expertise was instrumental in driving internal communication initiatives that enhanced workplace culture and employee engagement.
Claire’s commitment to professional development and mentorship is evident from her previous position as a Tutor at RMIT University, where she shared her profound knowledge and experience with aspiring communication professionals, actively shaping the next generation of leaders in the field.
Throughout her impressive career, Claire has held multiple influential positions that highlight her versatility and ability to excel in dynamic environments. She has worked with organizations such as Amnesty International Australia and Oxfam Australia, contributing to causes that resonate deeply with her values. Her roles included publicist and media coordinator, where she advocated for social change and community engagement.
Education and Achievements
Claire Tomlinson holds a Bachelor of Arts in Communication, Public Relations, and Advertising from RMIT University, a pursuit that laid the foundation for her successful career in communications. The combination of her academic background and extensive practical experience has equipped her to handle a wide array of communication challenges across different levels of government and within prominent organizations.
Claire’s achievements have not gone unnoticed; she is recognized as a thought leader in her field, contributing valuable insights and innovative strategies to the projects she manages. As a former Victorian Councillor at the Public Relations Institute of Australia, Claire actively engaged with peers to further promote the public relations profession, highlighting her commitment to helping others achieve their communication goals.
Her proficiency in managing corporate communications, along with her strategic approach to marketing and public engagement, defines her positive contributions to organizations she serves. Claire's work at South East Water, including coordination of creative marketing campaigns, underscores her unique ability to blend creativity with strategic insights, ensuring initiatives resonate with target audiences.
Throughout her career, Claire has received numerous accolades for her contributions to successful marketing and communication campaigns, solidifying her reputation as a powerhouse in her field.
Notable Achievements
- Associate Director, Oceania Innovation at EY: Spearheading initiatives to foster innovation and develop strategic frameworks tailored for the Oceania region, enhancing EY’s approach to solving complex business challenges.
- Founder of Incrowd Consulting: Establishing a consultancy dedicated to enhancing communication strategies, fostering collaboration, and driving impactful engagement across various sectors.
- Senior Innovation Manager at Department of Environment, Land, Water, and Planning: Implementing groundbreaking strategies that advanced sustainability and innovative practices within government operations statewide.
- Acting Communications Director at The Fair Work Ombudsman: Leading communication policies and strategies that streamlined information dissemination and improved internal communication processes significantly.
- Senior Manager, Communications, and Engagement at the Victorian Department of Primary Industries: Championing multiple engagement strategies that fostered public understanding and support for vital initiatives in agriculture and fisheries.
- Community Education and Communication Manager: Delivering educational campaigns that empowered local communities while ensuring effective delivery of vital information and support.
- Tutor at RMIT University: Passing on her expertise to the future generations of the communications field, illustrating her commitment to education and mentorship.
