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Claire Wyatt

VP Business Strategy & Marketing Science | Albertsons Media Collective | Kellogg MBA

Claire Wyatt is a retail media expert and transformational leader currently serving as the Vice President of Business Strategy & Marketing Science at Albertsons Media Collective.3 She joined Albertsons in January 2022, initially as Senior Director of Audience, Measurement and Analytics, before being promoted to her current role in March 2023.3

With a background in data analytics and marketing science, Wyatt has played a crucial role in developing Albertsons' retail media network. She leads efforts in business strategy, audience insights, analytics, and measurement methodologies.12 Her team focuses on providing transparent measurement and insights to help CPG brands reach customers and grow their business effectively.2

Prior to Albertsons, Wyatt worked at Target's Roundel, where she managed reporting, insights, and analytics for over $600 million in advertising spend.23 She has also held positions at dunnhumby and Ovative Group, further developing her expertise in marketing measurement and data visualization.3

Wyatt has received several industry recognitions, including:

  • Retail TouchPoints 40 Under 40 (June 2023)3
  • Path to Purchase Institute's 40 under 40 (March 2023)3
  • Nominee for Albertsons' and M&M's Purple Spirit Award3

She holds an MBA from Northwestern University's Kellogg School of Management.3 Wyatt is known for her ability to break down complex data and guide leading CPG brands in leveraging insights for maximum value in the rapidly growing retail media landscape.2

Highlights

Jan 15 · p2pi.com
Former Albertsons Marketing VP Claire Wyatt Joins The Trade Desk
Former Albertsons Marketing VP Claire Wyatt Joins The Trade Desk
Apr 16 · youtube.com
Claire Wyatt, VP at Albertsons Media Collective: A Cookieless Future
Claire Wyatt, VP at Albertsons Media Collective: A Cookieless Future
Aug 15 · consumergoods.com
Albertsons' Claire Wyatt On Retail Media Tech Team Lessons
Albertsons' Claire Wyatt On Retail Media Tech Team Lessons

Related Questions

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How did Claire Wyatt transition into her role at Albertsons Media Collective?
What are some key projects Claire Wyatt has led at Albertsons Media Collective?
How does Claire Wyatt approach the use of AI in retail media?
What insights does Claire Wyatt share about the future of retail media?
Claire Wyatt
Claire Wyatt, photo 1
Claire Wyatt, photo 2
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Location

Chicago, Illinois, United States