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Claudia Mata

Founder of Vertly

Claudia Mata is the founder of Vertly, a California-based clean skincare line that combines freshly extracted botanicals and CBD. She transitioned from a successful career in the fashion industry to become a cannabis entrepreneur.1

Career Background

Before founding Vertly, Claudia Mata had an extensive background in fashion:

  • She worked as a fashion magazine accessories director2
  • She spent 12 years working full-time in the fashion industry1
  • Her previous roles included positions at W Magazine and Town and Country4

Transition to Cannabis Industry

In 2016, Mata made a significant life change:

  • She moved from New York City to Marin County, California1
  • After relocating, she began freelancing as a stylist and creative consultant for fashion and jewelry brands in the Bay Area1
  • She took classes at Oaksterdam University to learn about the cannabis industry1
  • She also studied herbalism to understand botanical-infused topicals1

Founding Vertly

Mata founded Vertly in August 2017.1 The company specializes in:

  • CBD-infused skincare products
  • Handmade, small-batch production in Northern California1
  • A "garden-to-bottle" approach using slowly extracted ingredients

Personal Life

  • Claudia is married to Zander Gladish, who comes from a family with a history of cannabis entrepreneurship in Northern California1
  • Together, they run Vertly and are part of the Bay Area cannabis community1
  • They host CBD-infused dinner parties, reflecting their laid-back California lifestyle3

Claudia Mata's journey from high-fashion NYC editor to cannabis entrepreneur in California exemplifies her adaptability and innovative spirit in the evolving wellness industry.

Highlights

Sep 14 · nytimes.com
How to Create a Laid-Back, CBD-Infused Dinner Party
How to Create a Laid-Back, CBD-Infused Dinner Party
Nov 17 · leafly.com
How a High-Fashion NYC Editor Became a Cannabis Entrepreneur
How a High-Fashion NYC Editor Became a Cannabis Entrepreneur

Related Questions

What inspired Claudia Mata to transition from fashion to cannabis entrepreneurship?
How did Claudia Mata's background in fashion influence her approach to cannabis products?
What challenges did Claudia Mata face when starting Vertly?
How has Vertly's product line evolved since its launch in 2017?
What role does Zander Gladish play in the success of Vertly?
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Location

San Francisco Bay Area